Expanding the consumption market
On December 22, the Center for Industrial Promotion and Trade Promotion of Quang Tri province said that in the context of just completing the merger of the organizational apparatus, the unit still maintains stability in activities, especially creating a clear mark in the field of trade promotion, bringing real efficiency to businesses and production facilities.
After the merger, the Center quickly improved the organization and synchronously deployed assigned tasks. Trade promotion programs do not stop at promoting products but gradually help businesses access the market, connect supply and demand and adapt to new business trends.
In 2025, the Center has implemented a series of large-scale trade promotion activities at home and abroad. Many businesses in the province are supported to participate in important fairs and exhibitions such as Vietnam Expo 2025, Autumn Fair 2025, trade fairs in the North Central region, Southeast...
Notably, the Center has organized and participated in the province's joint booth at many international and inter-regional trade promotion events, helping Quang Tri businesses directly approach domestic and foreign distributors and partners.
The organization of trade delegations, participation in fairs in Laos, Thailand and the Vietnam - Japan cooperation forum have opened up more opportunities to connect export markets for businesses in the province.
At the same time, "Weeks to introduce and promote agricultural products, typical rural industrial products, OCOP products and specialties of Quang Tri province" were effectively organized in Ho Chi Minh City, An Giang and Lam Dong. This is a direct promotion channel, helping businesses experiment with the market, reach consumers and gradually build a brand.
Towards sustainable promotion
The center has supported businesses to build online Vietnamese booths on major e-commerce platforms, and organized training on digital sales skills, social networking applications and digital technology in trade promotion.
Through trade promotion programs, many rural enterprises and industrial establishments have signed product consumption contracts, expanded the distribution network and stabilized output. This is considered a clear effect, different from the previous form of trade promotion.
In addition to trade promotion, the Center also synchronously implements industrial promotion activities, industrial development consulting, energy saving and sustainable consumer production. The implementation of these activities helps businesses improve production capacity, product quality and long-term competitiveness.
The general assessment shows that in 2025, trade promotion activities have contributed significantly to promoting the image of OCOP products, rural industrial products of Quang Tri, especially typical products at the regional and national levels.
However, the Center also recognizes difficulties such as the scale of small enterprises, uneven market adaptation capacity, the impact of extreme weather and the adjustment of plans due to provincial mergers.
Entering 2026, the Quang Tri Provincial Industrial Promotion and Trade Promotion Center has determined to continue innovating the content and methods of trade promotion in the direction of focus, key points, linking promotion with market development, digital transformation and brand building.
The focus is on supporting businesses to participate more deeply in the supply chain, expand domestic and international markets, and enhance the value of local products.
