In just the first half of 2025, a series of scandals and ups and downs about private life and advertising have plunged many celebrities into an unprecedented media crisis.
Many KOLs with false advertising, notorious stars whose careers have been ruined... show that public "storm" can sink an individual or organization in a short time.
In addition, it is impossible not to mention the impact of social networks - a platform that helps people remain anonymous and rarely have to take responsibility for their actions and words.
In Vietnam, social networks are a reflection of human life. Through content trends and the habit of using social networks, it has partly expressed the personality, behavior, and crowd psychology of the people.
According to the assessment of communication expert Le Ngoc Son and Prof. Dr. Martin Loeffelholz wrote in the book crisis Management - Communication Strategy to overcome all thunderstorms, in the near future, crisis handling service packages in all fields will become more and more popular like phone packages.
Because in a world that is changing day by day, you cannot know when the crisis will " knock on the door". An A-list star has only been praised by the newspaper for being constantly praised by the newspaper the day before, but after one night being exposed to scandalous news, he quickly became the breadwinner of the entire showbiz; or a brand that was wholeheartedly supported by consumers for "national spirit" in the end because it was discovered to have "hanged goat heads and sold dog meat" but boycotted and disguised in the market.
The phenomenon of this "crisis handling service package" is completely feasible when each individual interacts more and more on social networks, meaning that the risk of media will also increase.
Expert Le Ngoc Son, Chairman of BCS Financial Management Company (headquartered in Germany) said: The concept of communication crisis needs to be properly understood as crisis connotation.
A crisis is a sudden event that creates a turning point for an individual or organization, affecting reputation and image, affecting property and life".
Each individual and business needs to clearly identify, and planning ahead will tell us what to do if a crisis arises. Maybe, the plan cannot foresee all crises but will help solve the crisis with less damage, the time to face the crisis is also shorter, the impact will be lighter.
Prof. Dr. Martin Loeffelholz shares about crisis management strategies, including: stay ahead strategy, silent strategy, AI strategy and KOLs strategy.
In addition, expert Le Ngoc Son also noted the cultural factor, depending on each country and territory, there will be different ways to handle crises.
The book crisis Management - Communication Strategy to overcome all storms is designed with a concise, concise program, easy to absorb like the university curriculum.
The work is a smooth combination of both theory and practice. Practice is largely drawn from the lessons learned from the situations that occurred in Vietnam. However, the book also connects with many cases abroad, so that readers have a more comprehensive comparison perspective.
