The most shocking recent case was the fact that a leading actress was prosecuted for "abuse of trust to appropriate property", this incident was like an electric shock when her previous image was associated with a perfect personal brand, success in investment and meaningful social activities. The story shows that the star's glory cannot hide the loopholes in governance.
When a celebrity turns into a businessman, they face a new set of rules, in which truth and management responsibility must always be put first.
Previously, some artists have been "afraid" to participate in promoting and trading poor quality products or vague information. This is a valuable reminder for "stars" in the Vietnamese showbiz world: Reputation helps you open the door to business, but it does not guarantee you before the law, when you ignore transparency and responsibility, legal consequences are inevitable. From a social perspective, it can be seen that celebrities need to raise awareness of their legal role, reporting obligations and transparency of benefits, because participating in business and advertising is not only about making money, but also an action with legal weight. And a famous artist is an influential person, often an icon, a " idol" of many young people. Therefore, a violation can create a negative domino effect, damaging the trust of millions of people.
In the digital age, fame can be built rapidly, but it can also collapse in the blink of an eye. Recent cases are a burning warning that: Reputation is not an unlimited asset, it must be cared for and protected with responsibility, legal knowledge and ethical standards. Otherwise, the price to pay is not only personal career, but also broken public trust, causing the entire entertainment industry to be affected by these scandals.
