Recently, within the framework of the State visit to Korea by General Secretary To Lam and his wife, when working with leaders of the Korean cultural sector, Minister of Culture, Sports and Tourism Nguyen Van Hung emphasized: Cultural industry is not only an economic sector, but also a means to promote the national image. With a population of more than 100 million people, young and creative human resources, Vietnam possesses a solid foundation to build a modern, unique and internationally competitive cultural industry".
Vietnam's goal is that the cultural industry will contribute 7% of GDP by 2030; 9% of GDP by 2045. This is a figure that is considered " modest" and not worthy of potential. In fact, only a few recent events such as the Tet movie with a revenue of hundreds of billions of VND, or the Blackpink concert in Hanoi, have shown the huge demand and strong ability to spread cultural products.
For the cultural industry to truly become a driving force, the core is not only the GDP contribution rate but also the development and improvement of Vietnamese people - both in personality, intelligence and creativity.
Resolution No. 33-NQ/TW on building and developing Vietnamese culture and people to meet the requirements of sustainable national development of the Party Central Committee affirmed: Cultural development must go hand in hand with building Vietnamese people with good personality, patriotism, compassion, honesty, and creativity. Culture and people have a two-way relationship: People create culture, at the same time culture shapes human personality and abilities. If people cannot maintain quality, cultural products can easily fall into the superficial trend of commercialization, losing identity.
In fact, some entertainment products in recent times have followed tastes and lacked humane messages, showing the danger: Developing the cultural industry without mentioning human foundation will only create "breathless products", not enough to compete internationally, even toxic cultural ideas that negatively affect society and the national image.
To develop the cultural industry associated with human construction, it is necessary to combine two tasks: Strong investment in the creative ecosystem with favorable mechanisms, financial incentives, development of production - distribution infrastructure so that products have both commercial value and retain Vietnamese identity; at the same time, comprehensive education is the center, nurturing the young generation of intelligence, ethics, creativity, promoting human values and core values of nation, humanity, democracy, science.
Only then can the culture be worthy of the cultural root values, spirit, good traditions of the nation and the achievements that the cultural sector has achieved over the past 80 years.The certificate is worth reviewing the "road for the nation to go" as President Ho Chi Minh taught.
