The fact that Vietnam has FIFA World Cup 2026 copyright is good news for fans, but followed by another story. Speaking of images, it's like buying a basket of premium ingredients, the remaining issue is how the chef "processes".
The 2026 World Cup is not a normal tournament. For the first time, there are 48 teams, 104 matches, longer and denser than any previous World Cup. That means a "feast" lasting more than 1 month, where viewers not only need football, but also emotions, stories and experiences.
The copyright holder has enough "raw materials", with full broadcast rights on many platforms, from television, the Internet to public broadcasting forms. That is, there is no shortage of channels, no shortage of screen time. But audiences now no longer just sit in front of the TV waiting for the match to start. They are used to instant highlights, deep analysis on social networks, and personalized perspectives.
In other words, raw food can be bought by anyone. But to process it into delicious dishes, it is a matter of skill.
Looking back at previous World Cups, Vietnamese television sometimes still stops at the level of "fully serving". There are matches, there are commentary, there are a few side programs. But to create a "complete experience", there is still a gap. Meanwhile, today's viewers not only watch football. They "consume" the atmosphere around it.
The 2026 World Cup will become a test, especially after the story of pirated websites being handled recently. Fans expect the broadcaster to have new ways of doing things, improved comment quality, as well as whether digital platforms are being used to create positive interaction or still leave reviews, criticisms, or even "watching football silently" (turning off commentary).
A World Cup, after all, is not just the minutes the ball rolls on the field. It is the feeling of waiting, it is the debates, it is the nights staying up late for a reason. If only broadcasting and repeating what is old, quality ingredients are not enough to create a truly emotional dish.
Let's find a solution to the problem of "can a mainstream dish be attractive enough for customers to stop going to sidewalk eateries?".
