The festival brings together football fans, video games and cultural connections, following the success of the EA SPORTS FC Mobile Festival event opened in Bangkok.
The event in Bangkok, taking place on June 14 and 15, turned the Bangkok Convention Center into a vibrant space, combining football, games and music. The event attracted 1,500 attendees, was broadcast live in more than 14 countries and territories, and reached 295 million video views.
Bringing EA SPORTS FC Mobile Festival to Ho Chi Minh City not only honors football culture and recognizes the growth of the fan community on the digital platform in Vietnam, but also demonstrates what we can achieve together with local partners, Ms. Dang Tuyet Dung - Director of Vietnam and Laos Visa - the event organizer to Ho Chi Minh City - shared.
Meanwhile, Mr. Jamie McKinlay - Senior Vice President in charge of Distribution, Electronic Arts Asia - shared: Over the past 30 years, EA SPORTS has shaped the concept of interactive football and EA SPORTS FC Mobile is the intersection between football and the world of video games. We always strive to bring realistic, competitive and attractive experiences.
Mobile games and e-sports continue to grow rapidly, especially in the Asia-Pacific region, where the market is estimated to reach 77 billion USD by 2027.
Mobile games like EA SPORTS FC Mobile are driving the development of e-sports, expanding funding and interaction opportunities with fans, reshaping the way players experience and make payments in the digital entertainment world.
