Dairy enterprises are not related to the fake milk case

Reviewed and removed the wrong advertising content

After being "named" for the case of nearly 600 fake milk and powder labels, Alama Vietnam Trading and Technology Company Limited - the owner and official distributor of Hiup nutritional products, has officially spoken out.

According to Alama Company, in terms of quality and legal of HIUP 27 products: HIUP products are manufactured according to ISO 22000: 2018, periodically tested by the National Food Safety Testing Institute. The product has been announced by the Department of Food Safety and Hygiene - Vinh Phuc Department of Health.

In addition, Hiup has also been independent of the AVATEK Science and Technology Testing and Technology Consulting Center, ensuring the objectivity in quality control.

According to this company, through the process of reviewing the published communication contents has found that some previous information may have not been clearly presented, easily leading to misconceptions. For example, it is possible to use a hiup product to achieve the desired height growth effect.

This is a understanding that is not in line with the professional orientation that Hiuup pursues, and is not in accordance with the current legal provisions, especially the Advertising Law and the regulations on health protection food.

The company has reviewed and adjusted the entire communication activities, removing not standardized contents to ensure compliance with the advertising laws and relevant regulations.

In March, after being reorganized by the authorities, specifying the advertising content was not correct, this enterprise overcome, stop and remove the advertising content.

Not related to fake milk, proposal to handle collage, misrepresentation

Recently, when the authorities discovered and handled nearly 600 batches of illegal milk in the market, this unit said that there was a situation of integrating and assigning Hiup products with products suspected of fake and counterfeit goods.

Facing this situation, this unit has been conducting necessary legal measures such as: collecting evidence of acts of posting and distributing false content. Micro -sets for articles, videos, photos and comments show signs of violations. Complete the dossier sent to the competent authorities for consideration and handling in accordance with the law.

Answering the question of consumers about the quality of milk, the representative of Alama added: The company has continuously conducted input testing for dairy products and outputs with circulating products to ensure according to registration standards.

"We will continue to publish the entire test results so that customers, partners and authorities can monitor and inspect. Before the false and misrepresentation information, the company said there will be a written invitation to the authorities to inspect and supervise any shipment and product of the company to ensure publicity, transparency and quality according to the registration" - the company representative said.