Entering the new period, when the country operates a two-level government model and rearranges the administrative organization, the role of the Propaganda - Mass Mobilization sector becomes even more key in connecting ideas and actions, creating unity and trust among the people.
From the ideological core to the street light
In the context of the country being plagued by feudal colonialism, our Party soon identified ideological work as the leading "weapon" for enlightenment and mobilizing the masses to fight for national independence. The first propaganda cadres traveled to all regions, propagating revolutionary ideals and encouraging patriotism. lessons on Marxism - Lenny, leaflets, talks in caves, paintings... have become a guiding light, helping people understand the Party, believe in the Party and follow the Party.
For 95 years, the Propaganda sector has always played a pioneering role in "going ahead, paving the way", from resistance to peace, from the subsidy period to innovation and integration. In the two resistance wars against France and the US, propaganda work launched and encouraged persistent revolutionary movements such as "Guyet Cong An", "Ba Dong Da", "Year of Volunteering" ... contributing to creating the strength of great national unity.
After 1975, in the context of national reunification, propaganda work continued to play a role in healing the spirit, arousing faith in the path to socialism. Especially since 1986, when the renovation process began, propaganda was the leading force in explaining and disseminating major ideas such as "Socialist-oriented market mechanism", "ms owners, multi-component", "developing the private economy" ... helping to transform social awareness, forming deep political and ideological consensus.
Propaganda - Mass Mobilization: Unify to connect thoughts and actions
In 2025, it will mark an important event: the Propaganda and Mass Mobilization sector will merge into a unified bloc according to the Party's policy on streamlining the apparatus. This consolidation is not only a change in the organizational structure, but also demonstrates a strategic vision in improving the effectiveness of mass propaganda and mobilization, linking theory and practice, direction and action.
Propaganda is now not simply a work of theory and communication, but also a work of "going to every alley, knocking on every door, reviewing every subject", listening and explaining, convincing the People, which is the traditional strength of mass mobilization work. On the contrary, mass mobilization is not only a pure movement but needs to be based on a solid ideological foundation, based on the Party's orientation. When propaganda and mass mobilization accompany, a combined strength in ideology, organization and action will be formed.
In the operation of two-level government: An increasingly important role
The implementation of the two-level local government model in provinces and cities after the merger is raising many problems in awareness, organization and social psychology. Changes in boundaries, personnel, apparatus structure... easily give rise to concerns among cadres, party members and people.
Right now, propaganda and mass mobilization work has promoted its core role in propagating, creating consensus, stabilizing ideology, orienting public opinion, and guiding how to adapt to change. In localities such as Hanoi, Can Tho, Quang Ninh, Lam Dong... many "skillful mass mobilization" models have helped people understand correctly, agree and support the policy of arranging administrative units and streamlining the apparatus. The grassroots propaganda and mass mobilization cadres, with the ability to " follow the people, follow work, follow the area", are the bridges to convey the policies of the Party and the State to villages and neighborhoods.
In wards and communes after the merger, the propaganda and mass mobilization team has gone to each household to explain the benefits of the merger, listen to the aspirations of infrastructure, schools, and production land, helping local authorities grasp the "people's voice" to adjust policies appropriately and promptly.
In the context of digital transformation, Propaganda has changed strongly
The digital age opens up a huge information space but is also an unprecedented challenge. Social networks, artificial intelligence, deepfake... are placing ideological work on a new front, requiring constant innovation.
The propaganda industry is actively digitizing comprehensively, launching a propaganda - mass mobilization information system, training online reporters, implementing social media campaigns, making cartoons about public policies... The programs "Every day is good news" and "Every week is a beautiful story" that have been spread have contributed to "softening" the propaganda content, being close to young people, workers, farmers, and laborers.
Not only "traditional", propaganda work must also be "traditional", must arouse emotions, will, and faith.
An unchanged task after 95 years is to protect the ideological foundation of the Party - Marxism - Lenny, Ho Chi Minh's ideology. In the current complicated context, propaganda work is always ready to fight against erroneous and distorted views, especially in cyberspace.
In addition, it is necessary to proactively "report policies" effectively, turning major policies into concrete actions that are easy to understand and easily accessible to the people. If propaganda and mass mobilization work is done well, it will not only "absorb" the conference but also "absorb" social behavior, creating a self-conscious response of the entire population in implementing development goals.
Towards the 14th Congress: ready in mind, towards the era of national growth
In the coming time, the entire Party will focus on preparing for the 14th National Congress. This is the time when the Propaganda and Mass Mobilization sector continues to strongly promote its role as an ideological orientation, creating consensus, arousing the desire for development, towards a new era, an era of national growth.
Stories about building a learning society, developing culture, preserving identity, behaving on social networks, spreading kindness... all need proactive, flexible and creative participation from the Propaganda - Mass Mobilization sector.
95 years - a glorious journey. But the journey ahead has many big things to do. In the new context, propaganda and mass mobilization work affirms courage, sensitivity, "incubation of the people, adherence to practice", contributing to maintaining trust, creating social consensus, and bringing the country to sustainable development.
