The forum was organized by the Central Propaganda Department, the Ministry of Industry and Trade, the Ministry of Culture, Sports and Tourism, the Organizing Committee of the Campaign "Building Vietnamese Corporate Culture", the Vietnam Federation of Commerce and Industry, the Central Committee of the Ho Chi Minh Communist Youth Union, and the Vietnam Association for the Development of Corporate Culture (VNABC).
The forum was organized to contribute to realizing the Resolutions of the Party and Government on building Vietnamese culture and people to meet the requirements of sustainable national development; at the same time, affirming the position, role and importance of culture in contributing to creating a business environment, recovering and developing the economy sustainably.
The Forum is also an opportunity for Party and State leaders to meet and exchange with the business community, listen to recommendations and proposals on mechanisms and policies to support businesses to operate effectively in a multicultural environment; honor businesses that meet Vietnamese Business Culture standards; and widely spread the Campaign "Building Vietnamese Corporate Culture" launched by the Prime Minister.
Enterprises recognized as "Enterprises meeting Vietnamese business culture standards in 2024" are units that have excellently met the standards of the Vietnamese business culture criteria set selected by the National Council for reviewing "Enterprises meeting Vietnamese business culture standards". The set of criteria has been directed by the Prime Minister to ministries and branches to participate in building and has the intellectual and enthusiastic contributions of scientists, experts, business representatives and the press, especially suitable for the conditions of enterprises and the current context of integration and globalization. Accordingly, to be recognized as meeting Vietnamese business culture standards, enterprises must meet 5 main mandatory groups of standards, including: Criteria on sustainable business leadership; Building and implementing corporate culture; Respect for the law; Business ethics; Social responsibility. In addition, it must also meet 16 criteria and 40 indicators such as: Sustainable development orientation criteria, resource organization, brand communication system, knowledge management in the enterprise, business reputation, etc.
Agribank is honored to be one of the enterprises that have excellently met the standards of the Vietnamese Business Culture Criteria selected by the National Council for reviewing "Enterprises meeting Vietnamese Business Culture Standards". With the certification of "Enterprise meeting Vietnamese business culture standards" in 2024, Agribank has contributed to realizing the directions of the Agribank Party Committee in Resolution No. 26-NQ/DU-NHNo dated November 8, 2023 and Plan No. 44-KH/DU-NHNo dated December 25, 2023 on "Strengthening leadership in developing and implementing corporate culture associated with building the image and brand of Agribank", contributing to clarifying, fully and more deeply the viewpoints on building and developing corporate culture in the spirit of the Resolution of the 13th National Congress of the Party, Resolution No. 06-NQ/DUK dated April 28, 2023 of the Party Committee of the Central Enterprises Bloc "On strengthening the leadership of Party committees at all levels in building and implementing corporate culture in the Central Enterprises Bloc"; associated with implementing professional ethics, banking industry office culture, business culture, building a civilized, united, democratic, sharing working environment,...
Agribank, with its cultural foundation of 36 years of tradition of construction and development, with the efforts and dedication of generations of cadres, party members and employees in the entire system, has continuously developed and grown, affirming its position and role as one of the leading commercial banks in Vietnam, the main investment in developing "Tam Nong" associated with the image of a modern, dynamic, innovative, professional, standard bank, top service quality, and responsibility to the community. Inheriting and promoting the fine cultural traditions of previous generations, each cadre, party member and employee of Agribank is playing the role of a brand "ambassador" to contribute to conveying Agribank's cultural message to a large number of customers, communities and people across the country.
In the current period, facing the opportunities and challenges posed to the task of protecting cultural identity, promoting the potential of national cultural strength in building corporate culture, business culture for national development, Agribank identifies culture as an important endogenous resource to build Agribank people to develop comprehensively, as the center, subject, main resource and goal of Agribank development; arousing the spirit and aspiration to contribute of each individual and collective to build Agribank to develop sustainably, contributing to consolidating and increasing the trust of customers and the community towards Agribank - the leading commercial bank in Vietnam, loyal to, accompanying Agriculture - Farmers - Rural areas and the cause of socio-economic development of the country.
