This achievement not only affirms the stature and implementation capacity of the Masterise Group international real estate ecosystem, but is also a proud recognition of Masterise Homes' pioneering journey to create brand lifestyle standards in Vietnam.
The Asia Pacific Enterprise Awards have been held annually since 2007 in many countries in the region, to honor businesses and brands with outstanding achievements, contributing to shaping sustainable development standards, creating a positive impact on society and pioneering in redefining business limits. With the theme "Celebrating Inclusive Entrepreneurship - Honoring the spirit of comprehensive entrepreneurship", the 2025 season continues to attract hundreds of excellent enterprises to participate, in which Masterise Group stands out as a typical representative of the aspiration to reach the level of Vietnamese enterprises.
Creating a sustainable future, affirming the stature of the international real estate ecosystem
After more than a decade of development, Masterise Group has built a comprehensive international real estate ecosystem, ready to join Vietnam in creating a sustainable future. Masterise Group's sustainable development strategy is demonstrated through its impressive works: from infrastructure to urban construction, contributing to improving the quality of life of Vietnamese people and reshaping the appearance of national urban areas. Each project created by Masterise Group has become a symbol of creativity, breakthrough courage and responsibility in national service, contributing to unblocking trade flows, connecting regions and enhancing the country's competitiveness on the regional and international map.
That spirit is clearly reflected through three pillar brands in the ecosystem: Masterise Homes, an international branded real estate brand; Masterise Property Management, an operational management solution with superior service standards and Masterise Hospitality & Entertainment, a pioneer in operating high-end hotels, resorts and entertainment spaces.
In each field, Masterise Group chooses a development path associated with the responsibility of national responsibility: building a brand on a long-term visionary foundation, tying corporate responsibility to society, towards lasting values for the community.
Promoting professional governance capacity, a stable system foundation and strong and steady resources to overcome market challenges, Masterise Group increasingly affirms the mettle of a pioneering group. In the next phase, Masterise Group aims to develop key infrastructure projects and national-scale projects, contributing to Vietnam in creating a sustainable future in the new era.
inspiring international standard living, continuing with the pioneering concept of Branded living
As the first and core brand of Masterise Group, Masterise Homes is known as a pioneer developer bringing branded real estate to Vietnam. Owning the largest branded real estate portfolio in Southeast Asia, Masterise Homes affirms its international capacity through strategic cooperation with Marriott International - the world's leading hotel group, gathering prestigious brands such as Marriott, JW Marriott and The Ritz-Carlton and Haute Couture ELIE SAAB art master.
Combining international quintessence with the depth of indigenous culture, going beyond the limits of a simple living space, Masterise Homes' projects inspire deep connections, nurture the desire to reach out, share vision and values, while preserving and building a sustainable heritage for the next generation of quintessence.
That inspiring journey is continued by the vision of "brands in real estate", a unique perspective opened by Masterise Homes to bring "best in class" quality - brands in each segment, through its own branded product lines such as Masteri Collection and Lumiere Series. The Branded Living philosophy initiated by Masterise Homes has opened a new standard for owners: from owning high-end assets to a comprehensive and unified living experience, shaped by 4 core characteristics: sophistication and meticulousness in every design and operation detail, the spirit of inheritance existing in each space, international quality recognized and the ability to increase sustainable value over time.
That is also a solid foundation for each Masterise Homes project, regardless of the segment, to bring three layers of experience: deep connection, elite quality and positioning mark. With Masterise Homes, new living experiences are the true value of creation. This is also the inspirational factor that helps Masterise Homes proud to be honored with the Inspirational Brand Award, in addition to the impressive victory of Masterise Group.
The double award at the 2025 Asia Pacific Enterprise Awards not only affirms the vision, sustainable strategy of Masterise Group and the brand philosophy that Masterise Homes is pursuing, but also a strong motivation for us to continue to accompany the development of the country, create worthy experiences for the community and affirm Vietnam's position on the global real estate map - Ms. Thi Anh Dao, Director of Marketing Masterise Group affirmed.
The victory at the 2025 Asia Pacific Enterprise Awards not only brought great pride to Masterise Group, but also an important milestone affirming the international capacity of Vietnamese enterprises on the regional map. With a long-term vision, sustainable and pioneering development strategy, Masterise Group is committed to continuing to strive, continue the journey to create a sustainable future, spread inspiration and accompany Vietnam in the era of growth.
