In Ho Chi Minh City, Coca-Cola Tet Fest 2026 takes place in three days, from January 30 to February 1, 2026 at Le Loi - Nguyen Hue Square. The Tet festival brings a vibrant space, where the traditional Tet spirit is renewed with modern colors. The highlight of the event includes interactive creative Tet preparation activities, along with a giant embroidered wall created from thousands of handmade pieces made by visitors, expressing the spirit of "Weaving a new Tet" from community connection.
At the same time, the intersecting culinary space brings a diverse enjoyment journey, with the culinary street gathering more than 100 typical dishes from Coca-Cola Foodmarks, where traditional cuisine is renewed in a modern style. In particular, the music festival night on January 31st with Gen Z artists and explosive fireworks stirred up the festive atmosphere, creating an exciting and brilliant New Year moment for city residents.
Previously, the festival atmosphere was also spread to Hanoi youth through a series of events at Phenikaa University, Dai Nam University and Hanoi University of Civil Engineering organized from January 20 to January 26. Combining a daytime interactive experience model and a lively music festival in the evening, the series of events creates a healthy cultural playground, helping young people preserve memorable memories with friends before officially entering the Lunar New Year holiday.
Expressing its commitment to accompanying the community, Coca-Cola Vietnam and the Coca-Cola Global Foundation (The Coca-Cola Foundation) have also implemented a support package with a total budget of more than 12 billion VND, in coordination with the Vietnam Red Cross Society and CARE International in Vietnam, to support people affected by natural disasters and take care of Tet for people in difficult circumstances. Typically, the "0 VND Tet Market" program, implemented for the 4th consecutive year, awarded more than 6,000 essential gifts to people in difficult circumstances in Ho Chi Minh City, Tay Ninh, Da Nang, Thai Nguyen and Bac Ninh, contributing to bringing a warmer and more fulfilling Tet to the community.
Accompanying millions of Vietnamese families for more than three decades, Coca-Cola always cherishes and strives to bring moments of connection every Tet occasion, and constantly contributes positively to the community. For us, Tet both preserves traditional values and opens up new experiences for generations. Through the Coca-Cola Tet Fest 2026 event, we aim to create a harmonious space of intersection between tradition and modernity, where generations connect and "weave" fresh and complete Tet experiences," shared Mr. Ruben Luengas, General Director of Coca-Cola Vietnam and Cambodia.
