From foreign capital to Vietnamese value
After more than 30 years, Vietnam has become a leading attractive FDI destination in Asia, with more than 523 billion USD in accumulated capital and about 39,000 valid projects. In addition to the role of job creation, contributing 78% of export turnover, the FDI sector also enriches cultural life, as many international enterprises "rooted" in Vietnam by integrating themselves in local identity, accompanying the community in educational, agricultural and environmental activities (According to Vn Businessiness)
Among them, Orion Food Vina - a Korean enterprise - is a typical story. After more than 20 years of presence, Orion has not only brought familiar brands such as Chocopie, Custas, Marine Boy, Goute... but has also become a part of the memories of millions of Vietnamese people. Recently, the company has continued to spread the quintessence of Vietnam through green rice grain products - a symbol of the harmony between the Korean spirit and Vietnamese identity.
Two decades of accompanying Vietnam
Invested in 2005, Orion is one of the first FDI enterprises to build a closed production - distribution - consumption system, with two factories in Binh Duong and Bac Ninh, creating jobs for 3,300 workers. The company pursues the strategy of " Localizing to understand Vietnamese people", developing "Made in Vietnam" product lines for export to more than 32 countries.
Next, Orion promotes sustainable development initiatives such as "Hien Lanh Bao Bao" - cooperating with PRO Vietnam to promote recycling, or "Khoai Tay Que Huong" - supporting farmers to enhance the value of Vietnamese agricultural products. The philosophy of "Developing with Vietnam - for Vietnam and for Vietnam" is demonstrated through each project connecting businesses with the community.
Green rice - a bridge between Vietnamese culture
In Vietnamese culture, green rice is a symbol of reunion and gratitude, present during holidays and daily life. From that understanding, Orion chose green rice seeds as the "soul" of the new product line, not only for flavor but also as a gratitude for Vietnamese culture.
The event "Tinh Hoa Hoi Com" introduced products such as Custas Cam Ha Noi, An Com Sen Rice cake, Bang Bong cake Mochi Com Xanh Dau Do... recreating the gentle scent of green rice in modern form. Each product has a slice of cultural cut: Custas Hanoi ice cream combined with egg and green rice ice cream; An ice cream rice cake combined with Japonica rice, lotus seeds and green rice; and Red bean Green ice cream Bang Bang cake with four layers of texture that evoke both familiarity and freshness.
By choosing green rice - an ingredient with a strong Vietnamese soul - as a connection point, Orion shows that FDI enterprises can accompany Vietnam not only with investment capital but also with understanding and respect for indigenous culture. "Tinh Hoa Hoi Com" is therefore not only a product campaign, but also a gratitude to the land and people of Vietnam.
