Focus on absorbing real cash flow in the tourist capital
If the United States is proud of the Ocean Drive route in Miami, Australia owns the upper-class symbol The Esplanade in Gold Coast, then Nha Trang, the coastal tourist capital of Vietnam, also holds an equivalent economic avenue named Tran Phu. The common point of these prosperous routes is not only limited to direct views of the expensive sea, but the core lies in the ability to attract and retain tourists and transform them into superior commercial value.
The attractiveness of Nha Trang Bay is evidenced by impressive growth figures in the first 4 months of 2026. Khanh Hoa, with Nha Trang as its core, has welcomed about 3.5 million overnight visitors, an increase of 24.4% compared to the same period last year.
Total tourism revenue in 4 months is estimated at 27,415 billion VND, a sharp increase of 34.6% compared to the same period in 2025. When the flow of visitors and cash continuously flows in, Tran Phu street is the place that benefits directly and most strongly.
With a length of 12km embracing the coast, Tran Phu Street gathers almost the entire tourism ecosystem of Nha Trang, from high-class accommodation services, rich cuisine, trendy shopping to entertainment. All high-class consumption activities of tourists are concentrated or directly connected to this coastal road.
That huge internal commercial force has made Tran Phu real estate always in the most expensive group in the country. Many frontage locations are currently traded at over 500 million VND per square meter. This price range is close to the most prestigious roads in Vietnam, such as the core area around Hoan Kiem Lake in Hanoi, or roads in the center of District 1 (old), Ho Chi Minh City.
Amidst the context of Nha Trang tourism continuously setting records for the number of visitors, the appearance of the commercial townhouse product line in Lam Ngoc area, belonging to Vinhomes Pearl Bay, No. 9 Tran Phu, is the perfect solution to the problem of investing and sustainably exploiting cash flow of the elite. Thanks to the exclusive coordinates right on the "main circuit" front of the tourist capital, Lam Ngoc is holding uncopiable commercial advantages.
Treasure" scarcity triggers billion-dollar cash flow
With a limited scale of only 337 unique products, including townhouses, beachfront detached villas and an 8-story Boutique Hotel complex, Lam Ngoc brings an optimal model of both living and doing business.
The smart design allows owners to both exploit F&B business premises, luxury showrooms on the 1st floor, and operate high-class homestays on the upper floors.
In particular, the product is handed over to complete 5-star interiors at the end of Q1/2027, ready to welcome the peak tourist season of April 30 without waiting time.
This advantage is guaranteed by the 33.8ha scale of Vinhomes Pearl Bay with the land position "city in bay, bay in city". Located at the diamond coordinates on the Tran Phu axis, the project is a continuous link connecting the mainland with Hon Tre island through the adjacent cable car station. This strategic location turns the project into a "bud" to welcome two-way visitors, directly receiving 12,000 visitors per day.
Vinhomes Pearl Bay owns a private beach more than 1km long, it only takes 5 minutes through Vinpearl cable car station to reach the super resort and entertainment complex on Hon Tre Island.
In the context of Nha Trang tourism accelerating and breaking through in 2026 with a target of 19 million visitors and revenue of 77,000 billion VND, cash flow at Lam Ngoc is a tangible business value right in front of our eyes.
According to market experts, the combination of Vinpearl's existing tourism, resort, and entertainment ecosystem on Hon Tre island and strategic location has created a rare "double guarantee" for Lam Ngoc. As the flow of domestic and international tourists and consumers flocking to Nha Trang is increasing, coordinates with large natural traffic volumes like Lam Ngoc will be the "money printing machine" with the fastest capital recovery speed in the current market.
According to the unchanging law of global tourist capitals such as Miami or Gold Coast, when the Tran Phu seaside land fund has completely run out and cannot be regenerated, assets here will increase sharply in price. Owning Lam Ngoc right now is activating the double profit lever, both holding steady cash flow and owning scarce assets for long-term prosperity.
