Gifts sent, gratitude endlessly
During the bustling days of celebrating the 80th anniversary of National Day, people not only got to immerse themselves in the festive atmosphere, but also received special souvenirs, meaningful solidarity and pride. Amidst the red flags with yellow stars flying all over the streets, SHB's meaningful gratitude gifts become simple but emotional for many people.
Ms. Thanh H. (27 years old, office worker in Hanoi) is one of the lucky customers who received a special gift from SHB. She shared that at first, going to the transaction branch was just a normal job and never thought of coming out with such a special gift, a gift not only for use but also for look back.
It was an interesting surprise! - Ms. H. recounted with radiant eyes - When the bank staff happily gave me a gift of a fan with beautiful colors and activities including historical relic symbols across the country, I was really moved. In the rush of life, sometimes we accidentally miss the sacred things. Holding that gift in my hand, I feel like being reminded of my origin, my Fatherland and the sacred meaning of National Day.
Not only happy to receive gifts, Ms. H. was especially impressed with the way SHB cares about older customers. Witnessing customers who are veterans, or those whose special birthday coincides with the historic National Day of September 2, the year of birth in 1945 - the sacred mark of the birth of the Democratic Republic of Vietnam, being presented with meaningful gifts, she was moved to heart with an indescribable emotion. For her, it is not simply a gratitude program, but also a beautiful gesture, expressing the sophistication and deep responsibility of a brand that knows how to cherish the past, cherishing traditional values.
At the age of 80, Mr. Trinh Thi Anh Lien, a son of the heroic hometown of Ha Tinh, is a special witness when born on the first National Day (September 2, 1945), received the gift with deep emotion. He shared: "I have gone through many years and witnessed the country changing. Just a small gift that touched her very much, made her appreciate it, and made her feel more connected with the people. She will keep it as a souvenir for this holiday.
Also turning 80, Mr. Vu Duc Hao (Hanoi) could not hide his emotions when receiving a gift on his special birthday at home. He confided that, born at a time when the country was still facing many difficulties, having gone through many historical ups and downs to get the gift today, this gift is even more meaningful. He expressed his wish that the next generation will continue to build, continuing the things that the previous generation has built.
According to experts researching consumer behavior, when gifts are associated with important national holidays or carry a message of love for the homeland and country, it goes beyond the usual meaning of " giving to remember". That is the way for businesses to affirm their companionship and share the national spirit with customers. recipients will feel more appreciated, connected and proud to be a part of the community that the brand is building.
vun to foster love for the Fatherland - "Happiness is the Vietnamese people"
Behind the simple but emotional gifts, there is a big message that SHB wants to convey through the "Happy are Vietnamese" campaign launched in early August.
This is not only an activity to celebrate the 80th anniversary of the success of the August Revolution and National Day September 2, but also a journey to connect traditional values, arousing national pride in each customer to move towards tuong lai. Within the framework of the campaign, SHB has built 40,000 gifts bearing the mark of Vietnamese identity by To He, a social enterprise famous for its handicraft, design and production products.
In particular, unlike simple symbolic souvenirs, each gift SHB chooses is associated with a familiar image in the lives of Vietnamese people. For example, a handheld fan not only helps to ward off the heat of summer but also reminds us of the traditional rustic culture. It reminds us of the image of a grandmother, a mother sitting on a fan for her children and grandchildren on hot summer afternoons, a memory filled with love and care.
Similarly, a hat or scarf is not only an daily health protection item, but also carries the message of companionship and care that SHB gives to customers on every journey. The handbag evokes a new journey, symbolizing movement and development for each customer to carry not only practical items, but also the pride of accompanying a Vietnamese brand.
In addition, in addition to their usefulness, each gift is also printed with historical symbols, from Ben Thanh market, Ngo Mon, Hanoi Flag Tower to Doc Lap street, bronze drum motifs... This is not only a very familiar image, but also a sacred mark, associated with the collective memories of the Vietnamese people. Through that, the love of the homeland will spread quickly, helping each person to be closer to the land of their birth, thereby knowing how to appreciate and cherish the gift more.
Minh Thu (28 years old, Ho Chi Minh City) could not help but feel overwhelmed and shared: "Every time I wear a scarf on my shoulder, I suddenly stop when I see the image of Ben Thanh market clearly printed on the fabric. It is not just an architectural work, but my childhood memories, the times I followed my mother to the market, heard the bustling sound of goods, the smell of flowers and fruits, food filled the path. Suddenly, the gift becomes much more valuable than its material value. I cherish and appreciate it, because it not only has an everyday item, but also a part of my hometown, a piece of precious memories that SHB has cleverly sent.
SHB representative said that, beyond the framework of a regular gratitude program, the campaign "Happiness is the Vietnamese people" is a deep gratitude, demonstrating the companionship with the community in the journey to preserve and nurture the love of the homeland and country. With the philosophy that new spiritual values are the strongest bond, each gift SHB gives not only brings unexpected joy, but also a proud reminder of common memories, cultural heritage and national spirit.
In addition to the gift-giving activity through transactions and check-in at photobooth, the campaign is also strongly expanded on online platforms with many attractive forms. Participants can create personal-style shirt models on the microsite, relive memories through old-fashioned photos at historical sites, listen to the Memories video of historical witnesses, or freely create with Capcut videos and AR filter effects on TikTok...
These activities quickly attracted a large number of people, especially young people, creating a wave of national pride spreading in the digital space. At the same time, SHB is also present on the parade routes, parading with the "Patriot Support Stations", joining in the vibrant beat and revolutionary spirit of tens of thousands of people across the country.
Thereby, SHB affirms its position as a pioneering bank that constantly understands and shares, choosing national values as a solid foundation to work with Vietnamese people to create a prosperous future. Because for SHB, the greatest pride is to contribute to fostering the spirit of "Happiness is Vietnam".
