But as business scale expands, operating and governance limitations begin to emerge, posing new challenges for long-term development.
Increased cost pressure and operating risk
After many years of rapid growth, the Vietnamese e-commerce market is entering the screening stage. When advertising costs increase and consumer behavior becomes more cautious, the competitive advantage is no longer in the number of orders, but in the ability to control operations and process transparency.
For sellers, the biggest risk today is not necessarily a shortage of orders, but choosing a cooperation model that is not suitable for their actual capacity. Having to take on the entire logistics stage while lacking experience and resources easily increases costs, disrupts cash flow and arises disputes.
When operation becomes a key factor
In that context, the trend of using operational support platforms is becoming clear. Instead of just acting as intermediaries connecting buyers and sellers, many platforms are starting to provide more comprehensive logistics and management solutions. MuaMau Seller is built in this direction, with the goal of reducing operational load for sellers by clearly separating roles between parties.
According to the announced model, the platform offers two options. With a 100% operating system model, Muamau Seller supports the entire process - from posting, product optimization, warehousing, order processing, packaging - delivery to after-sales and counter-processing, all can be implemented on the platform. The model is especially suitable for new sellers or those without a logistics apparatus, helping them expand their scale without having to invest heavily in personnel and infrastructure from the beginning.
Meanwhile, the semi-managed sales model is aimed at sellers who already have a stable source of goods and the ability to pack on-site. Sellers proactively supply goods, pack and take care of customers, while Muamau Sellers take on the remaining stages such as managing and processing orders on the system, connecting and optimizing transportation, counterparts, payment and post-sale support systems. This approach helps sellers maintain control over product quality, while significantly reducing operating pressure and personnel costs.
This approach reflects a trend that is forming in the market: e-commerce is no longer a "open booth and have a single" game, but requires a reasonable allocation of resources and long-term management capabilities. Platforms focused on transparency, standardization of processes and operational support are gradually becoming a priority choice for sellers in the new competitive period.
