With the theme "One touch - Ten beliefs", Vietnam Card Day 2025 continues to affirm the spirit of innovation, creativity and breakthrough in the digital age. The event aims to make cashless payments popular and approachable to a wide range of customers, while spreading the habit of smart, safe and modern spending in society.
This is also a practical activity contributing to the implementation of Resolution 57 of the Government on promoting digital payments, laying the foundation for new advances in finance and technology in the future.

The highlight of the event is Wave Festival - a vibrant festival lasting two days, October 18 and 19, at Bach Khoa Stadium, Hanoi. Not only bringing the first "Touching Vietnam" music festival to many popular artists, with 5,000 tickets for students; the event also gathered hundreds of booths from banks, financial institutions, technology companies, education, fashion, cuisine... creating a comprehensive experience space exclusively for young people in the capital.
As a sponsor, Saigon - Hanoi Commercial Joint Stock Bank (SHB) offers many outstanding activities such as: Guiding customers to open a eKYC online account, own a beautiful digital account, open a new international debit card and experience the new generation SHB SAHA digital banking application...
In addition, SHB also offers many exclusive incentives for customers opening new products and services within the framework of the Card Day, from gifts in kind, shopping vouchers to a program to introduce friends to receive rewards. These incentives not only bring practical benefits to customers but also contribute to spreading the trend of smart, safe spending.

Customers who open a new eKYC online account on the SHB SAHA application will immediately receive a phone upgrade discount code. For those who love personality, SHB also offers a choice of beautiful account numbers with preferential costs, even 100% off. These programs not only help access banks become faster and more convenient, but also bring a personal mark to young users.
In daily transactions, SHB offers many practical incentives such as discounts when depositing phone bills on "golden days", or a friend introduction program - both the introducer and the introducer receive gifts. This is SHB's way of accompanying customers' spending habits and spreading digital experiences in the Gen Z community.
Accompanying the series of events, with international debit card products, SHB brings many attractive benefits to both new and existing customers from eVoucher who charge phone cards, accumulate SHB Rewards points, and refund when spending up to 300,000 VND/month. Thereby, SHB affirms its commitment to promoting cashless payments, helping customers spend safely, modernly and with many incentives.

SHB representative said that Vietnam Card Day 2025 is an opportunity for the bank to get closer to customers, especially Gen Z - the dynamic young generation, ready to welcome new things and technology. Through the event, SHB hopes to bring a modern, safe payment experience with many added values, contributing to promoting the habit of spending without cash.
SHB respectfully invites all customers, people of the capital and young people to visit the booth to experience, explore and enjoy the special offers we have prepared, emphasized the SHB representative.
After nearly 32 years of construction and development, SHB has promoted its potential strengths, along with strong business growth, actively developing and expanding the scale of operations, diversifying types of products and services, promoting customer development, recovering bad debts, applying technology to modernize banking to improve efficiency and operational productivity...
In a strong and comprehensive transformation strategy, SHB is currently focusing on 4 pillars: Reforming mechanisms, policies, regulations, and processes; People are the subject; Taking customers and the market as the center; Modernizing information technology and digital transformation.
SHB aims to become TOP 1 Bank in terms of efficiency; Most Favorite Digital Bank; Best Retail Bank and also the TOP Bank providing capital, financial products and services to private and state-owned strategic corporate customers, with supply chains, value chains, ecosystems, and green development. Vision to 2035, SHB will become a modern retail bank, a green bank, and a digital bank in the TOP of the region.