Beauty of the Source
Towards the 79th anniversary of War Invalids and Martyrs' Day (July 27), ROX Group continues to extend its journey of gratitude through many meaningful activities for people with meritorious services to the revolution.
Recently, the Group accompanied the "Journey of Gratitude" program in 2026 organized by the Youth Union of the Internal Political Security Department (A03, Ministry of Public Security), the Youth Union of Vietnam Television and the Youth Committee of Ha Tinh Provincial Police in Tu My and Huong Son communes (Ha Tinh).
In the program, ROX Group supported 40 million VND to award 40 gifts/scholarships, each worth 1 million VND, to policy families and households in difficult circumstances and students who are children of wounded soldiers and martyrs.
This is part of the total resource of 260 million VND of the program, including supporting the construction of 2 "Houses of Compassion", giving gifts to policy families and donating equipment to grassroots police forces.
Not only accompanying and giving gifts, ROX Group representatives also joined the working delegation to offer incense and flowers at many "red addresses" in Nghe An and Ha Tinh such as the Ho Chi Minh Hometown Relic Site in Lang Sen, the Ly Tu Trong Heroic Martyrs Memorial Area, Nam National Martyrs' Cemetery and the Dong Loc T-junction historical site. Historical destinations are not only places to show gratitude to previous generations but also contribute to fostering patriotism and community responsibility for each participant.
Cultivating gratitude culture for employees
With ROX Group, accompanying the "Gratitude Journey" program in 2026 is a continuation of gratitude activities that the business has maintained for many years.
Previously, in early July, a delegation of ROX Group led by Mr. Bui Thanh Ha, Vice Chairman of the Group's Board of Directors, conducted an incense offering journey at many "red addresses" in the Central region such as the National Special Historical Relic Site of Nga ba Dong Loc, Tan Ap Youth Volunteer Martyrs' Cemetery, Tho Loc, Van Ninh, Truong Son National Martyrs' Cemetery, National Martyrs' Cemetery of Road 9 and the Monument to Heroic Martyrs on Con Co Island.
According to Mr. Bui Thanh Ha, gratitude activities have become part of ROX Group's development journey. Through ROX Share - the Group's annual community program - these activities are implemented in two branches "Sharing love" and "Going to school with you".
Not only organizing trips to the source, ROX Group also regularly visits and gives gifts to former youth volunteers, veterans, policy families, supports Vietnamese Heroic Mothers and implements many gratitude programs for people with meritorious services across the country.
These activities not only show gratitude to previous generations but also contribute to helping each official and employee better understand the value of peace, thereby nurturing the spirit of responsibility and aspiration to contribute.
In parallel with gratitude activities, ROX Share also implements many programs to support children in difficult circumstances, vulnerable people, patients, local communities and areas affected by natural disasters. In 2025, ROX Group implemented more than 30 CSR programs.
In the last 5 years alone, the Group has spent more than 220 billion VND on social responsibility activities, affirming its commitment to sustainable development, bringing beneficial values to the community and society.
From gifts given in Ha Tinh to incense sticks at martyrs' cemeteries in the Central region, the spirit of "When drinking water, remember the source" is preserved by ROX Group not only through social security activities but also becomes a cultural feature in the business, contributing to spreading human values and responsibility to the community.
