On the Dinosaur's back
The winding dirt road leading to Sung Chang is Nheng after the rain. The scratch of the car passing by will press on the scratch of the car before, causing the soil in the middle to naturally shrink. Under the headlights, the road looks like a khung bo's spine.
The feeling of sitting in a car at that time was no different from riding a real khung bo, the heart sometimes wished to fall off the car when the dinosaur wanted to get rid of it, Ngo Hai Phong, a member of the ROX Group volunteer group, recalled.
The journeys of Sharing Love and Accompanying You to School under the Group's ROX Share program for children in mountainous areas all go through such arduous routes. But it is difficult not to stop the ROX people's footsteps. The more we go, the more the company's staff understand and love them.
"Uncomfortable transportation is the barrier that causes students to suffer many disadvantages. Therefore, I always want to directly participate in the CSR activities of the Group to do something for them, Mr. Phong shared.
From the trips on the "dinosaur's back", ROX people not only bring material support, they patiently sow the seeds of love, of knowledge, nurturing dreams and aspirations in the hearts of children in the highlands.
ROX people believe that one day in the near future, today's children will grow up, rise out of the villages, turn the "dinosaur spine" into asphalt roads, bringing knowledge and civilization to each village. When building a green library in Sung Chang (Yen Minh, Ha Giang), in addition to contributing books and funds to pour the foundation and frame, ROX people work together to wash carpets, clean rooms, decorate the library... Every smile, every excited look of children is the motivation for ROX people to continue their journey, steadfast in the mission of bringing knowledge to the most remote places.
Participating in that journey, each staff member feels like they are living a meaningful life. Ms. Vu Thi Huyen shared: Most activities in the ROX Share community program are carried out with the joint efforts in funding and the direct participation of staff. For example, in the school fundraising program in food groups (Bac Kan), the Group sponsored the majority, and the remaining amount was launched to raise funds for staff. That makes everyone happy because they can directly contribute their work and property to work well.
Turning sun and wind into development opportunities
In 2021, ROX Group invested in projects to solve major global problems such as technology, clean energy, smart industrial parks, green real estate, etc., bringing favorable values to future generations.
Businesses have found that in our country, there are many areas rich in sunshine and wind, but people's lives still face many difficulties because they are still mainly based on farming. For example, Ninh Thuan is an area with a harsh climate and hot weather all year round, with limited land for cultivation. According to data, 1 hectare of traditional agricultural land only brings a profit of about 10 million VND/year. Through research, ROX Group has shown that if used as a renewable energy farm, the profit can reach 3.8 billion VND/ha/year.
Renewable energy projects have been developed by ROX Group in Ninh Thuan, Binh Thuan, and the Southeast. The group has quickly expanded its scale of operations, putting 3 solar power plants into operation in just 2 years.
Solar power projects have made many meaningful contributions to localities, creating more jobs for workers. placing solar panels on an area of dozens of hectares such as Phuoc Huu project (65 MWp with a scale of 69 hectares) is a way for ROX Group to turn challenges into advantages, effectively exploiting natural solar energy on site. Phuoc Huu solar power plant has contributed significantly to the local economic flow as well as accompanied local authorities and people in the journey of sustainable and modern rural development.
For the environment, ROX Group's three solar power plants help reduce emissions of more than 453,000 tons of CO2 per year, contributing to Vietnam's green growth and sustainable development goals.
Although a rookie, ROX Group's desire for clean energy is very strong. The company aims to achieve a total power generation capacity of 5,000 MW by the end of 2025, becoming one of the leading private enterprises in Vietnam in the renewable energy sector.
Throughout the development journey, ROX Group always puts people at the center of its business philosophy, creates products and services to bring harmonious benefits to customers, creating jobs for workers. The Group persistently spreads a beautiful lifestyle and a sense of humanity while calling on staff, customers and the community to take responsible actions towards the environment.
With that effort, ROX Group was named in the "golden list" of the AREA 2025 awards in two categories Corporate Governance and Social Empowerment. This is also the third year that ROX Group has won this award (previously in 2022 and 2024). With the theme "A Necessary Shift to a Regenerative Economy - An inevitable transition to a renewable economy", AREA highly appreciated pioneering businesses in applying solutions to create sustainable values for the community and the ecosystem.
From the "dinosaur-backed" routes to the solar panels, ROX Group shows the spirit of being ready to adapt but also carrying a heart full of love and compassion... These are the problems of society that ROX Group has given the most practical solutions.
