New imprints on the 30-year journey of creation
2025 marks an important acceleration phase in ROX Group's investment and development strategy, contributing to more clearly outlining the picture of a favorable ecosystem that is gradually being completed. This is also a year that marks the strong return of the pillar of urban and industrial park development - the field that laid the foundation for the Group's 30-year journey.
On the banks of the Han River, The Legend Danang officially kicked off, marking the beginning of ROX Group's luxury real estate strategy in the most livable city in Vietnam. The project also marks the beginning of ROX Signature, a high-end real estate development brand with the mission of creating new standards for the elite.
In Hanoi, ROX Tower Goldmark City has completed, a pioneering project of the Smart Asset model - a smart asset for businesses, integrating technology, multi-utility and flexible operation. The tower contributes to completing the commercial and service infrastructure of the Goldmark City megacity, gradually forming a "Biz Hub" of the Western Hanoi area.
ROX Group's urban ecosystem continues to be cultivated through creating vibrant community life at Goldmark City, ROX Living Kien Tuong, ROX Living Aquamarine Dien Chau, ROX Living Hong Linh projects... Through a series of cultural - sports activities, residents' festivals... ROX Group contributes to creating vibrant urban areas, where residents together build civilized and sustainable communities.
In the field of industrial parks, ROX iPark continues to make its mark when handing over dozens of hectares of land to companies. The integration of new standards towards ESG in industrial parks contributes to creating a sustainable production environment, harmonizing economic growth and responsibility to the community and the environment.
The service and operation management sector continues to be a bright spot in the ecosystem, recording stable growth, thereby affirming the prestige and excellent management and operation capacity of units. In parallel, the real estate leasing segment maintains a positive recovery momentum. The energy sector creates an impression with rooftop solar power projects according to the EPC general contractor model in many industrial parks.
Opening the way to bring Vietnamese values far
The imprints of 2025 are not isolated achievements but the crystallization of a journey lasting 30 years of steadfastly creating convenience, starting from the simple but persistent aspiration of a Vietnamese business wishing to contribute to the country and the community.
From modern urban areas raising living standards, industrial parks creating livelihoods and promoting sustainable development, to energy projects accompanying green future goals, ROX Group always asks the question: how to make each project, each project not only "beautiful" in form, "quality" in quality, but also "luxurious" with international standards in long-term value.
Besides business activities, the ROX Share community activity chain is maintained as an inseparable part of the development journey. With ROX Group, benefits are not only present in products or services, but also in the way businesses share, accompany and contribute to fostering human values for society. In 2025, CSR programs are implemented towards disadvantaged children, vulnerable people, patients, local communities and areas affected by natural disasters.
2026 marks the milestone of 30 years ROX Group has persistently created beneficial values for a sustainable and prosperous Vietnam. That spirit is recreated through the ROX 2026 calendar - a commemorative publication bearing the imprint of beauty - quality - luxury, recounting the journey of bringing Vietnamese values far beyond each field of activity.
Stepping into a new development phase, "Creating - Going Away" has become a consistent direction of ROX Group, arousing aspirations in each employee to jointly strive to improve convenience according to international standards, bringing Vietnamese values to spread strongly.
To realize that goal, the Group constantly invests in management and human resource development, taking the culture of learning and knowledge sharing as a driving force for sustainable growth. In parallel, ROX Group focuses on effectively exploiting invested systems, improving technological capacity to serve key production and business sectors, and at the same time promoting the digital transformation program throughout the system.
Thirty years is a long enough journey to affirm bravery, and also the beginning of higher standards that ROX Group is continuing to build with long-term thinking, with kindness in business and with faith in a sustainable developing Vietnam, confidently striving for international standards.
