Vietnamese cuisine has long been a part of the soul of national culture, rustic, close but sophisticated.
Especially, among the rustic dishes that nurture daily life, there are many dishes that conquer the taste buds of international friends.
Bread, few people expect, a simple dish, a symbol of street food, named by CNN, has become the Top global sandwich.
The interesting thing about Vietnamese bread is that it is recognized by the international community for a process of cultural exchange, creativity and preservation of traditional values.
From the baguette imported into Vietnam in the 19th century, Vietnamese people have processed and created a dish with a unique identity, rich, blending meat, vegetables, spices and sauce.
Bread is not only delicious, but also tells a story. It is a story about history, about adaptation and constant creativity.
From roadside carts to modern stores, banh mi is present everywhere, becoming a "food ambassador" that takes the image of Vietnam far.
It is the diversity, from bread with meat, grilled chicken, sausage to other versions, that has helped this dish conquer many diners around the world.
Cuisine and tourism are inherently closely related. Sometimes, a delicious dish can become a reason for tourists to come to a country.
Banh mi is honored on the world culinary map, of course Vietnamese tourism is mentioned.
Tourists come not only to admire the beautiful scenery or learn about history, but also to experience the flavors of dishes, even if simple but unforgettable.
However, reputation is only truly sustainable when it comes with quality.
Each banh chung needs to be guaranteed to be delicious, clean, and hygienically safe. Faulty, sloppy business practices, or food poisoning cases are not only harmful in the short term but also affect attracting tourists.
To make cuisine a driving force for tourism, it needs the joint efforts from sellers to managers, improving quality, building brands, and creating trust.
Let every visitor when coming to Vietnam have bread in their "testable dish notebook", and when they leave, they carry memories of an unforgettable flavor.
Each dish brings a delicious, safe, and unique experience, which is contributing to sustainable tourism development.
People will also "thrive" with a simple loaf of bread.
