The short video quickly attracted attention thanks to its cinematic staging style, inspired by the classic movie Oldboy.
The teaser was released on April 1 (Korean time) through HYBE Labels' official YouTube channel. The main setting is a narrow corridor with an old elevator, where characters with dusty appearances appear, creating a gloomy, mysterious atmosphere. When the elevator door opens, BTS members enter the frame with a clear contrast: wearing elegant vests but holding strange props such as newspapers or a scratching pad, suggesting many layers of meaning.
The highlight of the teaser lies in the details of the headlines in the newspaper such as "Launching a completely new version of 2.0" or "The secret code of 2.0 is discovered", with metaphorical and somewhat satirical colors. The ending scene with RM lowering the newspaper, revealing his gaze behind sunglasses, further increases curiosity about the content of the MV.
Notably, the teaser clearly shows gratitude for "Oldboy" - a famous work by director Park Chan-wook. From the construction of the closed space, contrasting light to the feeling of tension, all evoke the characteristic style of the film, promising a highly artistic product.
2 0" is introduced as a song that brings the transformation spirit of BTS in the new period. With modern hip hop and trap music, the song conveys a confident message through the line "You know how we do". The song also debuted at number 50 on the Billboard Hot 100 chart, showing the group's stable appeal.
Previously, BTS's album "ARIRANG" achieved many impressive achievements when it simultaneously topped Billboard 200 and Hot 100. The fact that 13/14 songs in the album both entered the Hot 100 continues to affirm the group's global position, and also shows BTS's unremitting creativity in the new music journey.