A series of domestic films are released together, creating a fierce "race" in terms of revenue and media coverage. Among them, 4 names including: "Heo nam móng", "Đại tiệc trăng máu 8", "Anh hùng" and "Trùm sò" are being predicted by audiences which film will reach the first hundred-billion milestone.
According to initial records, "Heo Nam Mong" is temporarily leading with revenue of more than 46.6 billion VND after a short time of screening. This figure shows the considerable attraction of the work, especially when the film exploits folk elements combined with horror - a direction that has helped many Vietnamese projects create box office breakthroughs. If the stable growth momentum is maintained during the peak holidays, this film reaching the hundred-billion mark is a completely feasible scenario.
Right behind is "Blood Moon Party 8" with about 18.1 billion VND. As a remake film that already has audiences in the original, the film possesses an advantage in recognition. However, the challenge is to refresh the content to retain viewers, avoiding falling into the beaten path of previous parts. In the context of a fiercely competitive market, the word-of-mouth element will play a key role for this work.
Meanwhile, "Hero" achieved more than 16.6 billion VND, showing positive signs but still needs more time to break through. The film genre with emotional, family colors usually has little revenue fluctuation compared to horror films, but has an advantage in terms of revenue sustainability if the content is widespread enough and Thai Hoa's performance is good. This may be a "unknown" of this year's holiday film season.
In the remaining group, "Trum So" with more than 4.5 billion VND is somewhat modest in revenue. However, the comedy - psychological genre has the ability to "rise up" on long holidays, when the audience's need for light entertainment increases. If it creates a good effect on social networks, the film still has the opportunity to improve its performance in the peak period.
Overall, the April 30 - January 1 film season this year shows diversity in genres, from horror, family to comedy. This not only creates more choices for audiences but also reflects the renovation efforts of Vietnamese cinema. However, reaching the hundred-billion mark - an important measure of the market - still depends on many factors such as content quality, distribution strategy and after-stage spread.
With the advantage of golden time and a large audience during the holiday, opportunities are still shared equally for the films. However, the hundred-billion race will not only be an impressive opening story, but also a long-term endurance problem for each work in the coming days.
