Baby Three (also known as Baby Ba, Baby Three) originated from China. Baby Three is uniquely designed with a "blind bag chase" style of playing, making it impossible for customers to predict what shape and eye type they will buy.
The beautifully designed "blind bag push-ups" toys with a variety of sizes, styles, colors... have caused the fever to spread rapidly across social networking platforms. The "Baby Three" groups were established to attract hundreds of members to participate and "adulate" enthusiastically on topics revolving around "baby three eyes" and "baby three eyes" ...
According to the "players" on the group "Baby Three", the design in the form of "throwing away the blind bags" makes customers fall into countless humorous situations, such as buying the same Baby Three, or, "Baby Three with full eyes but every time the blind bag is torn, Baby Three has eyes on it"...
The way of tearing blind bags makes customers "encourage" and "encourage" to buy the animal they like. Ms. Thu Thuy (Cau Giay) said, "My daughters and I spent a lot of money to get the Baby Three collection of different sizes. My daughter loves Baby Three, the three eyes of water, and had to buy it 4 times to get it she wanted...
According to data on the e-commerce website Metric.vn, within about a month, from October to November 2024, the total revenue from Baby Three on the two shopping platforms Shopee and TikTok Shop reached 8.8 billion VND, with nearly 38,000 products sold.
However, when the market was still "boiling", social networks suddenly spread many videos sharing images of the product Con Thi Tran Baby Three V2 version with images that were said to be the downward trend under the eyes.
This information immediately caused a series of toys in the form of blind bag designs to be boycotted. The boycott wave came as fast as the wave of "blind bags" that was rampant at the end of 2024.
A series of "fighting the trend" stores that have just imported goods have had to rush to cut losses when the trend of "throwing away blind bags" was called for boycott.
Immediately after Be Ba was called for a boycott, the Ho Chi Minh City Market Management Department directed market management teams to strengthen supervision, inspection of the origin, import and distribution of Baby Three products. If violations related to maps are detected with elements violating territorial sovereignty, the business unit will be strictly handled according to the provisions of law.
On March 11, Dai Phieu Luong Company - Baby Three brand manufacturer spoke up, saying that the accusations related to the design of the Baby Three needs to be used in the V2 version.
According to analysis from Dai Phieu Luong company, the eye and tear display of the product is a pure artistic design, not related to any political or geographical factors.
Mr. Xu Tieu Bach, CEO of Dai Phieu Luong Company said: "We are committed to cooperating closely with authorities in Vietnam to clarify the incident; at the same time, provide information to the press and media to ensure accurate transmission of the incident to Vietnamese customers and the public".
