According to KBizoom, Song Hye Kyo's appearance at Paris Fashion Week created a fever on social networks. She attended shows as Fendi's Global Ambassador.
On X ( social media), the keywords "Song Hye Kyo", "Song Hye Kyo and Fendi" entered the global trending list. A 4-second clip recording the actress entering the event was widely shared.
Song Hye Kyo signed a contract with Fendi in early 2021. Fendi Company commented that the Korean actress is a symbol of modern beauty, combining softness, strength and confident demeanor, in line with the values of the fashion house pursued.
According to Insight, Fendi has spent up to $477,900 (nearly VND11 billion) on sponsored posts on Song Hye Kyo's personal page, surpassing the previous record of famous fashionista Chiara Ferragni.
Every fashion week season, Song Hye Kyo is invited by Fendi to attend big shows, sit in the front row, and interact with powerful faces in the fashion world.
Not only is Song Hye Kyo treated well by Fendi, she is also one of the stars wearing Haute Couture (the most luxurious and high-end tailoring design in the fashion world) in Korea. It is estimated that the actress has worn Haute Couture about 14 times, including 11 designs from Chanel and 3 designs from Dior.
Not to mention, the wedding dress Song Hye Kyo wore at Song Joong Ki's wedding was specifically designed by Dior's Creative Director - Maria Grazia Chiuri.
In addition, she is also attached to the 241-year-old goldsmith Chaumet. In January 2019, this luxury jewelry brand appointed the actress as the Ambassador for the Asia-Pacific region. She continuously promotes for major campaigns.
She was once known as the most beautiful Chaumet wearer in Asia. These are the treatments that the fashion world has given Song Hye Kyo - a beauty in the four pillars of the Korean screen.
2023 is also a memorable year for Song Hye Kyo when she had a breakthrough in acting in the work "The Glory". The film she received the Best Actress award at the Baeksang Awards.
Song Hye Kyo has been famous and has maintained her form for over 20 years, since the hit film "Autumn Heart". The actress has many famous roles in "The Sun's fate", "Happy House", "That Winter Wind"...
After divorcing Song Joong Ki in 2019, Song Hye Kyo kept her personal life private. She is estimated to own a fortune worth 20 million USD.
