Power in the economy
Social networks are providing each of us with all the utilities, it is not only a place to share joys and sorrows, confide, connect friends... but also a vibrant and developed buying and selling market, a business market, a marketing market for goods.
In that market, KOLs and KOCs show the ability to lead, promote, and win over and shift the trust of consumers. Hundreds, even thousands of people are willing to trust genuine reviews from influencers (KOLs) rather than traditional advertisements.
Talking to Lao Dong reporter at the National KOL Conference held on August 18, the owner of Mai Tay Bac channel said: I created a TikTok and Facebook sales channel after realizing the huge strength and potential of the market on social networks. My family produces and sells agricultural products by themselves. Previously, when selling by traditional methods to the people in the commune, they could only sell 5-10 orders per day. But when I open my personal channel, livestream to sell products, film videos to experience agricultural products, I can sell thousands of orders per day".
According to Mai Tay Bac, the great potential of social networks has gradually made the market more complicated, real and fake are difficult to recognize and hope for a set of criteria for evaluating KOLs and standard sales channels, so that real goods can be returned at their true value.
Mr. Do Quang Vinh, Vice Chairman of the Board of Directors, and Deputy General Director of Saigon - Hanoi Bank (SHB) highly appreciated the ability of KOL and KOC to spread, replicate messages, or promote goods.
Speaking at the National KOL Conference, Mr. Do Quang Vinh said that KOLs are influential people in many fields, including the economy. KOL is a business owner who needs to balance personal interests with those of the organization, social interests, and customers.
KOLs have great power, as they can create social effects, the effect spreads widely, in just a short time. Our businesses really need such KOLs in brand promotion, said Mr. Vinh.
The power of cultural promotion
Mr. Dinh Hoai Nam - representative of Yeah1 Group (the unit producing the Call Me by Fire program) highly appreciated the power of KOLs and KOCs on digital platforms. Mr. Nam calls the digital space " market influencer marketing", where KOLs and creators are not simply content creators, they are an important bridge between brands and consumers, the force that shapes trends and spreads cultural values.
With hundreds of thousands of creators, KOLs... on platforms such as TikTok, Facebook and YouTube, they are contributing to creating a vibrant digital ecosystem.
Mr. Dinh Hoai Nam cited the concerts "Call Me by Fire" which showed the strong spread of national love and love for cultural identity across social networking platforms.
When responsibility goes hand in hand with influence, each KOL can consider himself a cultural ambassador, using influence to spread love for culture, for the origin, for the beauty in national identity.
In the digital space, the Fatherland's borders are expanded, which will be an endless space for KOLs and KOCs to promote Vietnam to international friends. Each story about music, culture, cuisine, tourism... through KOL's active and inspiring delivery will create a powerful Vietnam right on digital platforms.
As Ms. Nguyen Thi Thanh Huyen - Deputy Director of the Department of Radio, Television and Electronic Information - Ministry of Culture, Sports and Tourism said: "let's use your strength and spreading ability (KOL) to prove to the world how beautiful Vietnam is and how rich it is in cultural identity".
Affirming the strength and value of KOLs, the national KOL conference has positioned them with economic and social development. At the same time, the KOL conference also reshaped the process of tightening management of KOLs when raising the issue of the set of criteria for assessing the credit rating of "standard" KOLs and launching the Digital Trust Alliance.
These will be the first facilities for KOLs to enter the path of professionalization in cyberspace operations. CEO of Schannel channel - Nguyen Lac Huy said: "When professionalized, it will optimize power and spread, while helping KOLs go the right way, operate according to standards, and avoid legal violations".
