Ms. Nguyen Thi Thanh Huyen, Deputy Director of the Department of Radio, Television and Electronic Information, Ministry of Culture, Sports and Tourism, gave a speech at the Conference "KOL with the era of national growth" (KOL summit 2025) held on the morning of August 18.
In the presentation, Ms. Nguyen Thi Thanh Huyen emphasized that KOL management, celebrities, and artists are the focus of cultural and ideological governance. She gave an example from the fact that China and South Korea have taken action to punish, even imprison, artists and celebrities who violate ethics and the law.
Ms. Nguyen Thi Thanh Huyen's speech cited the reality in China, artists (celebrity and influential people) are considered symbols of lifestyle and culture, so management work is very strict.
Celebrities and artists who violate ethics and laws or are involved in personal scandals will be punished, even " put on trial" - meaning the termination of their careers. This mechanism has been applied since 2014. The process of being close to a street artist can take many years or forever.
Korea also considers KOLs and artists as role models for young people. Since 2004, the "close-range" mechanism has appeared, and by 2011 it became a strict regulation. Here, major media outlets will decide to limit activities for deviant artists under the supervision of professional associations.
From the experience of the two countries of China and Korea, it can be seen that KOLs both have social influence and are responsible to the community. In Vietnam, the legal framework is gradually being perfected, through the Law on Advertising, the Law on Consumer Protection and related decrees.
The goal is to make advertising activities transparent, control false information and orient KOLs to clearly know what should - should not - should not - should not be done.
In the future, it is necessary to build a coordination mechanism between ministries and branches to strictly handle cases of artists, KOLs, and celebrities living off standards, causing negative impacts on society.
KOLs or celebrities, with their influence, need to promote the power of communication to spread cultural values, inspire, promote the image of the country and become "cultural ambassadors" in the eyes of the public.
In addition, advertising and advertising companies are recommended to prioritize cooperation with KOLs with creative, positive content, good content to ensure communication safety and effectiveness.
The conference "KOL with the era of national growth" (KOL summit 2025) organized by the National Cyber Security Association in coordination with the Department of Cyber Security and High-Tech Crime Prevention and Control took place in Hanoi, gathering nearly 300 KOLs (celebrity with influence) and managers, businesses, and platforms representing 34 provinces and cities across the country.
This is a national event held for the first time in Vietnam to create a forum to connect the KOL community with managers, businesses and platforms, together accompanying, spreading value, towards the sustainable development of the country in the digital age.
