The National KOL Conference was organized by Department A05 - Department of Cyber Security and High-Tech Crime Prevention in coordination with the National Cyber Security Association.
The conference was organized in a minimalist way, without fresh flowers. Major General Le Xuan Minh - Director of Department A05 - shared that the National KOL Conference did not have fresh flowers, because all the money to buy flowers will be spent to support Cuba.
Major General Le Xuan Minh opened the "KOL Conference with the era of national growth" with a speech expressing his appreciation for the role and influence of KOLs on digital platforms.
"We are living in the digital age, where national borders are expanded on the world of the internet, which is also a space for influential people to contribute to promoting and spreading Vietnamese cultural values to the world" - excerpt from the speech of Major General Le Xuan Minh.
Regarding attending the conference, speaking with a reporter from Lao Dong Newspaper, the account owner Mai Tay Bac (Lao Cai) said that she returned to Hanoi very early to attend the national KOL conference.
Mai Tay Bac said: "Social networks and digital platforms are truly a large market. Previously, when selling agricultural products by traditional methods to the people in the commune, my family could only sell 5-10 orders per day. When I learned about social networks and digital platforms, I created a channel and could not have imagined that there were days when we could sell thousands of agricultural products. My family both produces and sells, and currently has a very good revenue".
According to Mai Tay Bac, attending this National KOL Conference, she hopes to connect with KOLs across the country, share experiences, learn sales methods, and listen to exchanges from authorities, to better understand and be more aware of the responsibility of KOLs in the new era.
Actress Bao Thanh shared that she was happy that the KOL Conference was held so that personal channels with large followers and influence on digital platforms could be connected together, creating a chain of links to promote their full potential, while being more aware of their social responsibility and mission.
Schannel channel CEO Nguyen Lac Huy said: "Previously, our work was not even named. No one knows what the livestream sales job should be called. Now, there is a big conference on our work, this is a huge turning point. We are recognized, at the same time, assigned a mission and responsibility to society. That is a very encouraging sign. Any job that shifts to being more professional requires a legal framework and connection like this".
The National KOL Conference will be an open forum where "leaders" can listen, discuss and discuss directly with leaders of management agencies, businesses, and platforms to find solutions to promote the positive influence and enhance social responsibility of KOLs in building a safe digital Vietnam.
On the journey with the nation to enter a new era, genuine KOLs need to step forward, take the lead in connecting trust and strength in cyberspace to foster more national and ethnic strength.
The conference will also officially launch the "Crediting influential people" Program, an initiative to promote "responsibility" through communication campaigns, forming standards and ethical rules of the KOL community and the program to evaluate and certify the prestige, transparency, trust and responsibility of KOL/KOC.
The program contributes to supporting management agencies, businesses, and brands in choosing suitable media partners, while protecting consumers from false content and disguised advertising.
The conference "KOLs with the era of national growth" hopes to send the message: The impact goes with responsibility, the value is more important than virtual numbers.
