On May 11, Sam Son Ward People's Committee said that the unit had organized a meeting with the "Reputable KOL, KOC Community of Thanh Hoa province" to serve propaganda to ensure security and order and promote Sam Son beach tourism in 2026.
The conference attracted the participation of many KOLs, KOCs, administrators of social network groups and representatives of functional agencies in the area.
At the program, delegates focused on exchanging views on the role of social networks in promoting tourism, orienting public opinion and spreading positive images about Sam Son beach tourism.
According to Sam Son Ward People's Committee, in this year's sea tourism season, promoting the influence of the KOL and KOC communities is considered an important communication solution to bring the image of Sam Son tourism more strongly to tourists on digital platforms.
Not only promoting destinations, the KOL and KOC communities are also expected to contribute to fighting and refuting false information and harmful content on cyberspace related to the tourism environment.
Within the framework of the conference, the Organizing Committee introduced a music video with the theme "Civilized, friendly, safe Sam Son beach tourism". The product is co-produced by the Thanh Hoa KOL community with the participation of many artists and influencers on social networks.
The video focuses on promoting the beauty of nature, people, tourism activities and images of the civilized destination of Sam Son beach through digital platforms.
At the conference, many KOLs, KOCs and digital content creators also shared experiences in building positive content, spreading official information and building a healthy network environment.
Representatives of functional agencies provided more information about the network security situation, and at the same time encouraged the community to create content to enhance responsibility and civilized behavior in the digital space.
On this occasion, Sam Son Ward People's Committee officially launched the model "Civilized, friendly, safe Sam Son beach tourism in cyberspace".
Talking to Lao Dong Newspaper, Mr. Trinh Tien Dung - Chairman of Sam Son Ward People's Committee - said that the model is expected to promote the effectiveness of digital communication, take advantage of the spread from the KOL and KOC communities to promote tourism, fight against inaccurate information, and contribute to building a more modern, safe and friendly Sam Son tourism image in the eyes of tourists.
