ILLIT group marks their comeback with a new teaser photo series for the Japanese single Sunday Morning. The photo set quickly attracted the attention of fans and the media thanks to its gentle but suggestive style.
In the newly released teaser series, ILLIT members transform into female waitresses in a classic-style coffee shop. Wearing elegant outfits, elegant tones, the group brings a more mature image compared to previous products, while still maintaining their characteristic purity. Posing and setting are staged delicately, evoking a relaxing feeling of a weekend morning true to the name Sunday Morning.
This is ILLIT's second single in the Japanese market, expected to be released on January 13, at 0:00 local time. The group's choice of time is considered strategic, as the wave of interest in ILLIT has not cooled down, although before that the group was involved in many debates related to image and orientation, especially in the context of public opinion comparing ILLIT to NewJeans.
According to Korean media, ILLIT's return this time has the meaning of "renovating" and reaffirming identity. Instead of directly confronting controversy, the group chose to focus on music and image, gradually building their own mark in the Japanese market - which is inherently very strict with K-pop girl groups.
