Rose just released the Messy MV on May 9, after 2 days, the MV reached 9.2 million views, receiving positive feedback from experts as well as the audience.
Messy's MV was widely shared on music platforms with the appearance of actor Brad Pitt. This is a song Rose wrote for the soundtrack of the upcoming Hollywood movie F1. The MV was filmed beautifully, with catchy melodies, and had a wide spread thanks to the resonance effects of star names such as Brad Pitt and Rose.
After Blackpink temporarily stopped group activities, the members all tried to promote their solo careers with many activities. When Jisoo invested in the film industry, the remaining 3 members, Lisa, Jennie, Rose, all showed great investment in music.
However, up to now, Rose's music products are affirming their global strength and wide spread, especially in products combined with international artists.
The collaboration with international artists helps expand the market to see and listen to the personal products of the 3 Blackpink members, while bringing their music to the world.
However, both Lisa and Jennie, despite their best efforts, have not been able to get a global hit like Rose did with APT. when collaborating with Bruno Mars. To date, APT. has reached 1.5 billion views, considered the song of the year 2024, and has been seen and listened to in many countries around the world.
APT. helped Rose's name reach a new level, this song has spent 10 consecutive weeks at the top of the two charts Billboard Global 200 and Global Excl. US. APT. also reached the top 5 on the Billboard Hot 100 and UK Singles Chart, making Rose the first female K-pop solo artist to do so.
APT. the acronym of Apartment inspired by a Korean drinking game that helped Rose and Bruno Mars dominate many music charts over a long period of time.
Jennie and Lisa also strive, are active, and continuously release personal music products. Both of them also have products collaborating with international artists, but have not achieved the success and popularity of Rose.
Lisa's collaboration with Doja Cat and Raye in the MV "Born again" is also considered a mistake, when Lisa's singing voice and musical personality were overshadowed, even overshadowed when standing next to Doja Cat and Raye.
Jennie shows great effort and investment, the hits in Ruby's album are also dominating the listening market significantly. However, the presence of a series of famous international artists such as Dua Lipa, Childish Gambino, Doechii, Dominic Fike... has not yet brought Jennie a global hit.
"Handlebars" an easy-to-listen mix, with a winding style, a mysterious and seductive combination between Jennie and Dua Lipa has only reached 23 million views after 2 months of release.
Not to mention, Lisa and Jennie's successful stints in Hollywood films have also caused fierce controversy, in which the two Blackpink members were heavily criticized for having small, blurred roles, with Jennie also showing off her physical appearance.
Rose did not choose to act in small roles, she stopped at her strengths in singing, a music video that was just turned, beautifully filmed, and had more images of actor Brad Pitt that helped Rose score once again.
Rose's outstanding playing ability is to know the amount of effort, and make the most of her strengths. By smart calculation, a simple MV, with almost no image to discuss like APT. becomes a billion-view MV, spreading globally.
