Lip-syncing and AI music: Two "shortcuts" are gradually closing
The move to tighten the control of recording abuse by the Ho Chi Minh City Department of Culture and Sports is not only a management regulation, but also shows that the music market is entering a stage of re-establishing standards.
For many years, lip-syncing and cover-up singing have existed as "public secrets". On big stages, using pre-recorded versions was once seen as a quality assurance solution, even a "safety" for technical incidents or physical limitations of artists.
When abused, this "support" erodes the core value of performance: honesty. Audiences pay to experience the voice and emotions directly, not a perfect recording. When the real element is replaced, the stage easily becomes a "enlarged studio".
At the same time, the rapid development of AI technology creates more pressure. Music products are increasingly "not faulty" in terms of technique, opening up new opportunities but also raising questions about true value: if music can be created quickly, cheaply and perfectly, where will the role of artists be?
Therefore, tightening lip-syncing is not only aimed at handling a specific phenomenon, but also a way to "block" the trend of dependence on technology, reaffirming the irreplaceable role of humans in music.
Pressure to change standards: Artists have to work, audiences demand real rights
This change is opening up a harsh but necessary "filtering". When shortcuts are narrowed, artists are forced to return to the most basic foundation: voice, technique and stage presence.
In the context of the concert market developing strongly like the shows "Anh trai say hi", "Anh trai vuot ngan chong gai", audiences are no longer as easy-going as before. They not only buy tickets to "see" artists, but to "listen" and "feel" completely. This poses a clear requirement: if it is a live performance, it must be live in the true sense of the word. All "hypocrisy" is at risk of breaking trust - the most important factor in the relationship between artists and the public.
From this perspective, the interests of the audience become the center. When they have spent money, they have the right to receive corresponding value. Not only sound, but also authentic experience, where every note, every breath is marked by the performer. This requirement is forcing the market to operate in a more transparent and professional direction.
For artists, pressure comes not only from regulations but also from the audience themselves. Vocal training, physical fitness, breath control, and performance style become mandatory requirements. Singers who depend on studio technology will find it difficult to stand firm on the real stage.
The emergence of AI music further clarifies this. When technology can create a "perfect sound" product, real artists must bring values that machines cannot copy: emotions, life experiences and direct connection with the audience. This is the "forbidden zone" that AI can hardly reach.
However, the story should not be viewed in an extreme direction. Technology, if used properly, is still an effective support tool. Cheerleading, AI or sound processing software can all contribute to improving product quality. The problem lies in the level and transparency. When the audience knows clearly what they are watching and listening to, the choice becomes fair.
In the long term, the combination of tighter management and pressure from technology will create a healthier ecosystem. Artists are forced to work seriously, invest long-term instead of chasing short-term effects. Organizing units must also upgrade technical standards to meet live performance requirements.
The market will gradually form a "new measure", putting real value first.
