Red rain, from box office phenomenon to cultural phenomenon

Hoàng Văn Minh |

Red Rain by Dang Thai Huyen officially surpassed Tran Thanhs Mai to become the most popular Vietnamese film of all time, as of the afternoon of September 7, 2025.

Up to this point, the revenue of the film "Red Rain" directed by Meritorious Artist Dang Thai Huyen has reached more than 551 billion VND, officially surpassing the revenue of the film "Mai" (also 551 billion VND) and becoming the most popular Vietnamese film in history.

The fact that a political film about war is above box office revenue of one of the most famous and popular Tet films is something that many filmmakers and audiences have not dared to think about and dream of for many different reasons.

Although it is known to be boring, the success of "Red Rain" is making many people think of classic Hollywood historical war films, both successful in art and popular at the box office such as " Saving Private Ryan" or "Dunkirk"...

To say that Vietnamese cinema can completely dream of reaching international attention with the theme of national history, if there is a worthy investment.

Not only winning big in revenue, "Red Rain" also created a strong cultural phenomenon - social effect when attracting a large number of young audiences to look back on history, spread national pride, and turn cinema into a bridge between the past and the present.

"Red Rain" depicts the slices of the 81-day and night campaign to protect Quang Tri ancient citadel in 1972 - one of the most tragic history of our nation.

Although it takes on a war theme, the film is not dry but on the contrary, touches the emotions of viewers with realistic images, close characters and a rich and humane storytelling style.

From the effect of "Red Rain", many people have sought to read more historical documents, visit Quang Tri Ancient Citadel, visit the Vietnam Military History Museum, and take photos with the flag to share on social networks, creating a special cultural phenomenon.

For many years, historical war films in Vietnam have often been considered dry, hard to access, and mainly propaganda films, so their box office revenue is not high.

However, the resounding success of Red Rain along with the recent film Geography: Sun in the dark has proven the opposite: If seriously invested, made with enthusiasm and art, war films - history can completely touch the hearts of the audience and explode in revenue and social effects.

From the perspective of the film industry, "Red Rain" is also a boost to make the market less dependent on comedy, romance or remake (films remade from foreign films).

This is an important signal for manufacturers and distributors to be more bold in investing in historical - war projects.

Red Rain surpasses Mai to become the most successful film of all time, a golden milestone of Vietnamese cinema.

However, the greatest value that Red Rain brings is not only the number of tickets sold, but also the need to arouse patriotism, national pride and the sense of appreciation of the value of peace in each audience today.

Hoàng Văn Minh
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