After releasing new products, Blackpink and TWICE have an underground competition with each other on music platforms.
According to statistics from Korean media, the debut rankings of JUMP and This Is For of the two groups have a certain difference.
Blackpink's JUMP reached the top 4 on Bugs, top 20 MelOn and top 23 Genie.
Meanwhile, TWICE's This Is For is somewhat inferior. The product is currently in the top 47 Bugs and is ranked 125th on Genie.
In the MV JUMP, Blackpink appeared "wildly" in the city, making everyone dance enthusiastically according to the group's command. Meanwhile, the girls were calm, instead of driving a supercar, they floated in the air.
This is a EDM song - Electronic Dance, with a vibrant, energetic melody. This song is a collaboration between Teddy and 24 - the producers who created many of Blackpink's hit songs, as well as leading musicians and composers abroad.
TWICE returns with the full album This Is For and the title track of the same name. Over the past 10 years, the audience has never been disappointed with the beauty of the group members and this time too.
This Is For conveys the message of being confident, brave, and shining. The melody is vibrant and suitable for summer. This song is easy to listen to but is considered not enough to create a "big explosion" beyond the fandom as what the group did when it first debuted.
This Is For is considered too short, causing disappointment. JYP's decision to let the group follow the trend of making short music, easily creating a trend in short videos (short videos) is considered a lack of breakthrough.