Although they used to be the performers of songs and MVs with great spread, currently, the channel is broadcasting and posting these songs not owned by them.
The most typical is Xuan Mai. After more than two decades, songs like "Little Stork", "Little Duck", "Squeaking Pig", "Grandma Goes to the Market in the Rain", "Wash Your Face Like a Cat", "I Love You"... still regularly attract tens of millions of views on YouTube.
Separately, "Con cò bé bé" currently reached about 126 million views, while the medley "Chú vịt con - Con lợn éc" surpassed 78 million views. Many other videos of the female singer also range from a few tens to more than 70 million views, showing the persistent vitality of the children's music store associated with the childhood of many generations.
It is noteworthy that most of these videos are not owned by Xuan Mai. They are posted by children's music channels or other units that are holding the right to exploit recordings.
A similar story also happened to prodigy Nguyen Huy (baby Chau). The performances that once made his name on overseas stages, such as "Hay cho toi", "Con tim mù lòa" or many famous duets, still attracted tens of millions of views on YouTube.
In which, the medley "Hay cho toi - Con tim mù lòa" reached about 30 million views on the channel of a music center. Although Nguyen Huy is a face associated with these performances, the right to exploit still belongs to the program production unit according to regulations on recording and distribution rights. The male singer shared with reporters that currently the songs he performs later will be broadcast on his own channel, especially the medley "Hay cho toi - Con tim mù lòa" is because he was invited to participate in performing and recording again, so he did not receive additional fees later.
In Xuan Nghi's case, the picture is even more different. Once one of the prominent prodigies with a series of children's songs, many of her recordings no longer maintain strong spread on digital platforms like Xuan Mai.
The reason is that many videos are reposted from many different sources, with dispersed views, while some high-quality recordings released on CDs or DVDs have not been fully digitized. This makes Xuan Nghi's mark on YouTube gradually fade over time, even though she used to be a familiar name in children's music.
In fact, this is not a rare story in the music industry. Most prodigies in the early 2000s signed cooperation agreements with production centers or record labels. At that time, the unit invested in recording, filming, and distribution costs, so it also held the rights to recordings under contract.
Therefore, although the public always remembers Xuan Mai, Nguyen Huy or Xuan Nghi whenever childhood melodies echo, the value exploited on digital platforms today mainly belongs to units that own recordings. This is also the reason why many artists, even if they have songs that reach tens or hundreds of millions of views, still do not directly own the musical "treasure" that made their names.
Currently, Nguyen Huy and Xuan Nghi are 2 singers who have set up their own channels. In which, Xuan Nghi's channel currently has more than 76 thousand followers on YouTube, while Nguyen Huy has more than 9 thousand followers.
