According to the agreement, Vietravel becomes a strategic partner of Sun World in both domestic and international markets. Vietravel will distribute tickets to the Sun World system through a sales network, helping customers easily experience top entertainment and recreation areas. At the same time, Vietravel will design stimulus tour programs including tickets to Sun World.
To support, Sun World will implement a special incentive policy for Vietravel customers, including a Wow Pass (priority travel) with preferential prices and free for MICE groups from 300 guests. According to the agreement, the two sides will cooperate to improve incentives for customers, especially prioritizing loyal customers, including fixed incentives for membership classes and incentives for each promotion program, to enhance customer experience and brand image. The total expected output in 2025 is 120,000 visitors at the Sun World system, creating favorable conditions for tourists to access high-quality services.
Sun World and Vietravel will cooperate to enhance customer experience through fixed incentive programs for members and incentives for each promotion campaign. In addition, the two sides will coordinate in communication activities, enhancing brand recognition through multi-channel campaigns, from digital platforms, social networks to mass media. Vietravel will also take advantage of its own communication channels to promote destinations in Sun World, especially aimed at international tourists.
In parallel, the two brands will organize promotional programs, roadshows, and famtrip for partners and customers to introduce new experiences at the Sun World system.
The cooperation between Vietravel and Sun World not only brings great benefits to both sides but also directly brings many added values to customers. Customers will have the opportunity to participate in package tours with preferential ticket prices, while experiencing premium, optimally designed services. In addition, Vietravel customers will receive many special promotions when visiting Sun World, accessing high-end tourism products at reasonable prices, bringing complete experience journeys.
Speaking at the ceremony, Mr. Pham Quoc Quan - Member of the Board of Directors of Sun Group shared: Through this cooperation, Sun World and Vietravel expect to take advantage of the strength and resources of the two major brands, not only to create common value and benefits, but also to create unique new tourism products and experiences, meeting the increasingly strict needs of tourists. We also believe that this cooperation will be realized through breakthrough projects and meaningful values that we create together. Sun World is committed to accompanying Vietravel with the highest sense of responsibility and continuous creativity, to bring this cooperative relationship to a new height.
Also at the event, Mr. Nguyen Ha Trung - Deputy General Director of Vietravel Group, emphasized: "We believe that through this strategic cooperation agreement, Vietravel and Sun World will create many new values for domestic and international tourists. With more than 30 years of development, Vietravel always strives to innovate and diversify products, bringing high-quality journeys at reasonable prices. The combination of Vietravel's strengths in the travel industry and Sun World's high-class tourist area system will help enhance the experience for tourists, promote domestic tourism as well as expand the international tourism market. We hope that this cooperation will not only bring economic benefits to both sides but also contribute to the sustainable development of Vietnam's tourism industry."
In the context of the country entering a new era, the signing of the strategic cooperation agreement between the two leading Vietnamese tourism brands not only marks an important milestone in the cooperation between the two sides but is also expected to create new breakthroughs in the way of doing business and promoting tourism, promoting Vietnam's smoke-free industry to reach further on the international map.
