At Milan Fashion Week 2026, instead of the usual simple gray t-shirts and jeans, billionaire Mark Zuckerberg and his wife Priscilla Chan appeared extremely luxurious, attracting the media.
The couple wears matching outfits with an extremely elegant appearance in Quiet Luxury style. This is a fashion style for the super-rich: extremely expensive clothes, high-quality materials but absolutely do not show off logos or brand names outside.
The tech billionaire chose a light brown polo sweater paired with glossy Prada mock-up shoes, showing a completely new "fashion billionaire" image.
Meanwhile, his wife Priscilla Chan scored points with her elegant, discreet but sophisticated look. She chose a round-neck gray sweater, combined with a dark-colored long skirt, creating a gentle and soft feeling.
The highlight lies in the dark brown fur coat worn outside, which is both fashionable and suitable for the event atmosphere. Accessories are minimized, highlighted by a small pastel pink handbag, creating a gentle impression for the overall neutrality.
Many people wonder why a software developer appeared on the catwalk (fashion show). In fact, this is proof of a symbiotic relationship - simply understood as mutual benefit and needing to rely on each other to develop.
Branded goods like Prada or Gucci need social networks like Instagram, Facebook (of Mark) to promote products to billions of people. They also use Artificial Intelligence (AI) to guess what color young people will like to wear next year.
Conversely, Mark's smart glasses or watches, if only equipped with machines, will be very dry. He needs to join hands with fashion brands to turn them into beautiful accessories, making users want to wear them as jewelry.
Another interesting detail is the seating position of Mark Zuckerberg. He is arranged to sit in Front Row - the most prestigious position, which is usually only for the most powerful people or the most famous stars.
Also in the front row is the presence of Kpop idols such as Karina (aespa) or Wooyoung (ATEEZ). This arrangement creates a perfect power circle when Mark Zuckerberg holds the platform considered a trading space - World stars hold attention (customer puller) - Fashion brands hold products (goods).
When all three appear together, the media value created is enormous, helping the brand to be globally covered in just a few seconds.
Mark Zuckerberg's appearance at Milan 2026 blurred the boundary between dry code lines and gorgeous dresses. Now, to become trendy, you not only need to dress beautifully but also need the support of technology. And conversely, if technology wants to penetrate life, it must wear an attractive fashion "coat".
