Squid Game (Vietnamese title: squid game) when it was released season 1 created an unprecedented fever worldwide and is considered a new level of Korean long-running films. Squid Game was voted cinema of the Year when it was released in 2021 amid the context of the whole world being dragged into a real survival battle during the COVID-19 pandemic.
With a production budget of about 21.4 million USD for season 1, the film has brought Netflix a revenue of nearly 900 million USD. According to Netflix's estimate, about two-thirds of global subscriber accounts have watched Squid Game. The huge profits from the Squid Game brand have allowed the series to continue to produce seasons 2 and 3.
Despite the controversy over the script and content, Squid Game season 2 and season 3 that have just been released continue to sweep across the world, showing unmatched appeal.
Squid Game also made its mark at the Emmy Awards with 6 wins out of 14 nominations, including important categories such as: Outstanding Director, Production Design, Iconic effect, Impressive dong gop, Outstanding Actor and Supporting Actress.
According to statistics from the British press, in just the first 3 days of broadcasting, Squid Game 3 attracted more than 60.1 million views. This is a new record for Netflix. Previously, season 2 released in December last year reached 68 million views in 4 days.
Currently, season 3 has been listed as the 9th most watched non-English-language films of all time by Netflix. At the top of the list is Squid Game season 1 and season 2.
The appeal of Squid Game is also creating huge economic benefits. When attracting tourism to Korea, attracting visitors to filming locations, fashion brands and consumer goods around the world are also rushing to exploit the effects of squid games.
The fierce, painful world of humanity in Squid Game is creating a huge global consumer machine.
Koreans once again show their class in using movies to sell goods and bring economic benefits.
The survival theme is not new but has been exploited fiercely, even brutally, and cruelly by the Squid Game series in season 3. The film puts people in living conditions - but, in the midst of the most fierce competition, puts them in a tug-of-war between humanity and money to exploit the dark side of psychology.
The way it exploits the theme with a series of dramatic and realistic details has helped Squid Game approach the times, vividly reflecting the current events taking place around the world, when the pressure of life, the pressure of making money, the pressure in the working environment... pushes humanity into unprecedented survival.
The novelty in exploiting the theme, the mockery of material life and the bitterness of human life have made Squid Game unique and attractive.
The constant creativity in Korean filmmaking helps them continuously make new breakthroughs. Meanwhile, many film studios in countries are falling into confusion, boredom, and exhaustion in terms of topics - including Vietnamese films.
Vietnamese films have been around for a decade, whether on the big or small screens, with family stories, love between couples, love triangles... without any new or breakthrough ideas. The screenwriting team is considered weak and lacking by filmmakers.
