After nearly 3 years since the album Born Pink released in September 2022, Kpop girl group Blackpink has officially returned with the new single Jump.
Fans are especially looking forward to the MV Jump, because this song was previously performed by Blackpink for the first time at a concert in Goyang (Korea) on July 5-6.
Right after its release, the MV Jump quickly became a hot topic on forums. Many Korean audiences feel strange and surprised by the surreal and quirky idea in the MV.
The scene of Blackpink members dancing in the mouth, Lisa performing between the two sides of a divided head, or the scene of Blackpink flying in the sky attracted attention and spread strongly on social networks.
Some comments also compared the MV Jump to a combination of superhero, fantasy and Japanese films.
In a highly interactive post on the online community Pann, Korean audiences gave mixed reviews about Blackpink's music product this time.
Previously, Blackpink was famous for luxurious MVs, investing in grand settings in luxurious styles, such as the image of Jennie sitting on a diamond-encrusted tank, Jisoo standing in the rain of money, Rose driving an expensive supercar, or members displaying expensive brands...
But in Jump, instead of a sparkling setting, this MV uses many visual effects, bringing strange and fun experiences.
Some viewers said that they felt new and excited about Blackpink's changes: "MV is very different", "It felt like they were deliberately creating a strange atmosphere. It was a completely new shock, Teaser initially looked great, but the MV turned out to be surprisingly silly. It seems like they deliberately create that silly feeling. It's really new", "MV is funny and very entertaining"...
However, the change also faced mixed reactions. Many comments said that this MV style is not suitable for Blackpink's position and looks like a rushed MV of a less famous group.
Some audiences said "ifages in the MV are scary", and there should be warnings for viewers because the MV has many sensitive scenes.
Other opinions complained that Blackpink almost did not have a dance performance segment of the song Jump in the MV - something that most Kpop MVs show.
In addition, a part of viewers agreed with Blackpink experimenting with new styles.
They said that after 9 years of operation, Blackpink has reached the position of the most famous girl group in the world, so this is the time for the 4 girls to try new things. Especially when this group is increasingly reaching many European and American audiences, changing style is necessary to not go out of style.
After 12 hours of release, the MV "Jump" reached 20 million views on YouTube, becoming the MV with the biggest debut in the first 24 hours of this year 2025.
