Binh Dinh - a land of excess land, where the spirit of Tay Son is crystallized, and at the same time a land that preserves the mysterious Cham Pa cultural imprint with 8 clusters of Cham towers including 14 ancient towers - is increasingly affirming its position on the tourism map of Vietnam and the region.
The province owns more than 130km of winding coastline, many pristine and attractive beaches such as Ky Co, Eo Gio, Hon Kho, and unique traditional arts... to develop sustainable tourism.
In recent years, Binh Dinh tourism paintings have been continuously decorated with new, brighter colors. In 2024, the province welcomed about 9.2 million visitors, with revenue reaching VND 25,500 billion, ranking 8th out of 30 provinces and cities in the provincial tourism development index. In particular, Quy Nhon City continues to be honored as an "ASEAN Clean Tourism City" for the second time.
In his opening speech, Vice Chairman of Binh Dinh Provincial People's Committee Lam Hai Giang emphasized that the festival is not only an annual cultural - tourism event, but also an opportunity for Binh Dinh to affirm its position as an attractive, dynamic and friendly destination.
On this occasion, a series of special cultural and sports events will be held in the province, notably: Miss and Supermodel King World 2025 contest with the participation of 36 contestants from 25 countries and territories; VnExpress Marathon Quy Nhon 2025 gathers nearly 12,000 athletes; The "Great Thousand Flowers - Green Sea convergence" Festival is expected to contribute to a breakthrough year for Binh Dinh tourism.
"I believe that every tourist coming to Binh Dinh will bring an unforgettable impression not only because of the natural beauty but also because of the cultural depth, friendliness and hospitality of the people here.
We call on the business community, people and tourists to join hands to build a civilized, professional and friendly tourism brand in Binh Dinh, so that this place is truly a leading attractive destination in Asia," Mr. Giang expressed.
The Vice Chairman of Binh Dinh Provincial People's Committee said that in just a few days, Binh Dinh and Gia Lai provinces will officially merge, opening a new development space - forming a unique tourism linkage chain between the blue sea, white sand of Binh Dinh and the majestic Central Highlands of Gia Lai. This connection promises to create a rich tourism ecosystem, from coastal resorts, adventure sports, heritage tourism - indigenous culture to community tourism, ecology, green agriculture.
"We are determined to build a tourism image with the message "3K: no price increase, no price pressure; no competition, no attraction to guests; no noise and waste pollution and 3A: Traffic civilization safety, Food hygiene safety; Safety of life and property" so that Binh Dinh today and Gia Lai tomorrow become a "safe, civilized, friendly and attractive" destination, so that every tourist when visiting this land can feel secure, happy and experience it most fully", Mr. Giang affirmed.
