The connection between artists and fans
The documentary "Anh trai say hi" has just been released, attracting the attention of the audience. The film records the journey of singers participating in the show "Anh trai say hi" and a series of concerts, behind-the-scenes stories... With the participation of dozens of famous artists, the number of fans following and supporting this film is very large.
According to the reporter, before the film was released, a series of fan projects were organized, such as placing check-in booths, preparing gifts including sticker, card with corners (round card photo), poster designed by fans... deployed by fans of HIEUTHUHAI, RHYDER, Hung Huynh, Duong Domic, Captain Boy... not only at large cinemas in Ho Chi Minh City, Hanoi, but also in many provinces and cities.
FC Muzik by Quang Hung MasterD has a series of backdrops for fans to take photos at cinemas in Ho Chi Minh City, while also creating a check-in space at 5 clusters ofCSV cinemas in the West including Can Tho, Tien Giang, Vinh Long, Dong Thap, Kien Giang to welcome the audience.
page Cau Co Canh Ha Noi (FC of Captain Boy in Hanoi) announced that 1,000 gifts have been prepared, along with the time, location, and screening space to be given at cinemas in Hanoi, Da Nang and Ho Chi Minh City to audiences coming to the cinema to watch the movie "Anh trai say hi"...
It can be seen that Vietnamese fans have never been so enthusiastic and connected with artists.
The idol culture of young people has more or less had more positive changes thanks to the close connection between artists and fans. Many stars such as Jun Pham, Anh Tu Atus, HIEUTHUHAI... are busy with work and shows, but still try to hold fan meetings to increase interaction.
Even if in the past, artists releasing music products and announcing press conferences often only had the participation of partners and the media, now, many stars have invited close fans to attend to cheer and support their products.
Not only young artists, famous stars who have been in the profession for many years have also built a large fan community and always enthusiastically supported. Remembering My Tam's "Tri am" live show in Ho Chi Minh City, fans expressed their feelings with a giant gift box with countless balloons carrying a message of love for the female singer.
Challenges
The fact that fan communities support artists and create positive connections is a positive sign. However, in reality, not every group of artists can create this positive effect. Because to build a good idol culture, it must be the effort of both artists and fans. Even fan clubs and groups need a methodical and civilized strategy and plan.
Recently, Hung Huynh's fan community announced "closure" because the board of directors had many inappropriate activities, causing skepticism and noise for the fan community.
Or recently, the audience has been stirred up by the fan community of singer Jack - Dom Dom. Some fan clubs of singer Jack announced that they were "closed" and did not support the singer's career after the noisy information about his private life... However, some fans still supported.
Talking to Lao Dong Newspaper reporter, media expert Hoang Van - CEO of Clover Media Company in Ho Chi Minh City - said: "It cannot be denied that idol culture at the present time has many positive changes, but the fact that fans connect and support artists if not reasonable sometimes creates a "double-edged sword".
Supporting artists who are truly artistic is valuable, but if they are crazy about artists and defend their scandals regardless, it will create a significant consequences for the younger generation such as ignoring the artist's mistakes or learning from idol's inappropriate and unreasonable things about loud statements, lack of fabric... Or, over-behaving like crazy fans is also very worrying".
