In just a short time, the music video named after a province and city has reached more than 8 million views, quickly entering the trending list (played a lot) on the YouTube platform. Bac Ninh has also become a widely searched keyword. This is an unexpected achievement.
It is unusual, in the past, on digital platforms, songs about love, love triangle, love triangle or the suffering of having to say goodbye to the person you love... could quickly take over the rankings in the top of popular music.
Love between couples is considered the most influential and attractive topic for the majority of the audience, because everyone has loved, is in love, or will love.
Most recently, Erik released the MV "Du cho di finishing" which has been in the top 1 trending for a long time. This MV has just been praised by Hoa Minzy with a unique product, MV Bac Bling (Bac Ninh).
There are many reasons for Bac Bling to be attractive.
Controversy over the name of the province
The way Hoa Minzy said to turn Bac Ninh into Bac Bling caused widespread controversy. Many strong opinions opposed the female singer's "report" to the name of a province and said that cultural things must respect what belongs to culture and origin, including the purity of the Vietnamese language.
In response to these controversies, Hoa Minzy spoke up to explain, she had asked permission from leaders and departments of Bac Ninh province to name the MV Bac Bling. The word "bling" also means the sparkling and beauty of Bac Ninh.
Hoa Minzy and the crew have received a certificate of merit from the Chairman of the People's Committee of Bac Ninh province for the influence of the MV - this is considered a contribution to promoting the image and tourism of the province.
Beautiful images, catchy music
Bac Bling's music has a similar color to Thi Mau - also produced by Masew for Hoa Minzy to debut in 2023.
The audience humorously commented that watching the MV of Bac Bling felt like watching "Thi Mau" Hoa Minzy invite tourists to Bac Ninh to go to pagodas and sightsee.
Bac Bling music is Masew's method of making according to the formula that has been applied since "Ti Mau", when combining traditional melodies with electronic instruments. In Bac Bling there is more material, when there are cheo, chau van, quan ho, combined with electronic music and catchy rap vers.
But the biggest attraction of Bac Bling must come from the beautifully invested image.
With just over 4 minutes, Hoa Minzy's MV Bac Bling (Bac Ninh) showed the refinement and meticulousness in the setting, filming and story. Hoa Minzy tries to introduce to readers the most beautiful, best, and most famous things about Bac Ninh.
That is the endless space of festivals, pagodas, famous scenic spots, of thousand-year-old relics, that is also Dong Ho paintings, traditional pottery village, the piece of betel and rice on the phoenix wing...
The topic reminds us of intimacy and familiarity
The MV Bac Bling tells about the beauty of the indigenous culture typical of Bac Ninh province but generalises the traditional cultural beauty of many provinces in the Northern region.
With more than 8 million views (up to this point), of course, not only audiences in Bac Ninh are searching for and listening to the MV Bac Bling.
The audience who grew up in the countryside, where there are banyan trees, wharves, communal houses... will feel the familiarity and familiarity when watching the MV Bac Bling.
The MV features an old man with a bright smile like in the poem"... The women with black teeth laugh like the autumn in the sun" (from The other side of the Duong River of Hoang Cam). Many generations of audiences will certainly see the images of their grandmother and mother in that scene.
To tell a story with strong regional identity but spreading widely, touching the hearts and emotions of audiences elsewhere - the most important thing in Bac Bling must be emotions.
To have that feeling, Hoa Minzy had to love life, scenery, and culture of her hometown.
