Promoting digital transformation in the fields of Culture - Sports - Tourism of Vietnam

Quỳnh An |

The signing ceremony of strategic cooperation in the fields of Culture, Sports and Tourism took place at the 1st Autumn Fair.

On the afternoon of November 3, the multi-sectoral strategic cooperation series was officially announced and launched within the framework of the "Signature Ceremony for Cooperation between Agencies, Units, and Enterprises in the fields of Culture, Sports and Tourism", at the 2025 Autumn Fair, Vietnam Exhibition Center, Dong Anh, Hanoi.

The event was co-chaired by the copyright Department (Ministry of Culture, Sports and Tourism) and VTC Corporation.

The signing ceremony of strategic cooperation with 18 agreements signed between agencies, units and enterprises, focused on 3 strategic areas in the period of 2025 - 2027.

Participating units include the Vietnam copyright Protection Center, the Vietnam Digital content Creative Alliance Club (DCCA), the Korean Cultural Center, VIRESA, APPA, TikTok Vietnam, Beta Group, VTC, BEAT Network, VK Entertainment...

Ky ket giua Hoi bao ve quyen cua nghe si bieu dien am nhac (APPA) va cong ty co phan VK Entertainment trong khuon kho le ky ket hop tac ve linh vuc quyen tac gia, quyen lien quan. Anh: Quynh An
Signing between the Association for the Protection of the Rights of Performing Arts (APPA) and VK Entertainment Joint Stock Company within the framework of the signing ceremony of cooperation in the field of copyright and related rights. Photo: Quynh An

This comprehensive coordination demonstrates the commitment to building a healthy and sustainable digital environment, promoting the development of the fields of culture, e-sports, training and creative industries. This is an important step to spread the beauty of Vietnam through the power of digital media.

On the basis of cooperation, the parties agreed to implement the strategy for developing Vietnamese Digital Culture for the period 2025-2027, focusing on 6 key areas.

In which, there is promoting culture - tourism on digital platforms with the goal of building a multilingual communication system, enhancing international presence and realizing the National tourism marketing strategy by 2030.

Regarding the issue of copyright protection using digital technology, the parties will improve the application of AI, Blockchain, and encryption to detect, handle violations and build a transparent rights management system.

It is necessary to promote e-sports by supporting promotion and organizing major events, aiming to develop Esports into a large-scale industry, contributing to raising Vietnam's position in the region.

Encourage professional and sustainable creativity by providing technical support, distribution and commercialization of products to increase income for content creators.

Develop the national cultural industry when combining legal protection mechanisms with the potential for multi-platform production and promotion, building a transparent business environment.

Strengthening digital application training is one of the 6 key points. Including joint training of in-depth programs on AI, governance, and finance to develop high-quality human resources.

Digital transformation is opening up strategic opportunities to bring Vietnamese culture, sports and tourism to international standards. The synchronous coordination between management agencies - businesses - creative communities will be the foundation for sustainable development of the industry, both encouraging innovation and ensuring transparent protection of intellectual property and copyright.

Quỳnh An
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