There are hours of propaganda that may not change people.
But just a clip of a traffic accident, a disfigured car, a victim lying motionless in the middle of the road is enough to make the whole hall silent.
The traffic safety propaganda conference organized by the Hanoi Traffic Police force on the morning of May 28 for transport business owners, drivers, and contractors showed a very noteworthy approach, using real images and real consequences to directly warn.
No rigid slogans, no general theories, but haunting accident images projected right in front of the drivers every day.
That is an effective way of propaganda.
Traffic accidents are not cold statistics, behind each accident are human lives, families losing parents, children losing loved ones, lives destroyed after just a few seconds of carelessness.
Many drivers may be familiar with traffic laws but speed, overtake recklessly, use phones, drive overtime, carry overloaded goods or drink alcohol.
Only when they see the consequences with their own eyes does the feeling of fear truly appear.
It is worth noting that the traffic police force is not only stopping at handling violations but is also innovating propaganda thinking.
Traffic accident prevention cannot only be based on making a record after a violation, but more importantly, changing perceptions before an accident occurs.
When drivers understand that behind the wheel are the lives of passengers, of road users and their own future, they will know how to maintain discipline.
In particular, the fact that drivers and businesses sign commitments to strictly comply with traffic regulations immediately after the conference is not just for formality.
That is a reminder of responsibility, transport businesses cannot just chase after profits and neglect safety, drivers cannot consider speeding or trying to drive more trips as normal.
Reality shows that many tragic accidents originate from seemingly minor errors, a few seconds of drowsiness, running yellow lights, encroaching on lanes, running fast to be on time.
Therefore, traffic propaganda must go into emotions and practical awareness, not just stop at slogans hanging on the road.
Traffic police bringing accident images to the conference is a way to directly impact drivers' awareness. Drivers feel the pain behind the accident, they will know fear.
Of course, propaganda alone is not enough.
On the one hand, educate and raise awareness, on the other hand, resolutely punish acts of disregarding other people's lives.
That is the sustainable way to reduce traffic accidents.
