In the bustling atmosphere of welcoming Binh Ngo Tet 2026, Carlsberg Vietnam and Huda beer brand continue the annual program "Full Tet, Loving Tet", giving more than 7,500 Tet gifts to people in difficult circumstances in 7 provinces and cities in the Central region.
This is the 11th consecutive year that the program has been maintained by Carlsberg Vietnam, becoming a community activity imbued with humanity, persistently associated with the Central region - a business land that has accompanied for more than three decades. Tet gifts including essential necessities not only contribute to material support, but also send sharing and encouragement so that many families have more conditions to celebrate Tet peacefully and fully.
Not simply a charity activity at the end of the year, "Full Tet, Loving Tet" also demonstrates Carlsberg Vietnam's long-term commitment to the local community. For this business, the development journey in the Central region has never revolved around business stories. For more than 30 years, Carlsberg Vietnam has steadfastly pursued sustainable development orientations, taking community engagement as the foundation, accompanying the socio-economic development of the region.
Born and raised in the Central region, Huda is considered a clear embodiment of that commitment. Deeply associated with local identity and culture, the brand has become a familiar part of meetings and reunion moments of many generations of people. Especially, every Tet holiday, spring comes, the spirit of sharing and connecting is spread even more strongly.
2026 marks the milestone of 11 years of the program "Full Tet, Loving Tet" accompanying the people of Central Vietnam. Going beyond the framework of an annual activity, the program has been nurtured into a humane tradition, showing the lasting social affection and responsibility of Carlsberg Vietnam for the land considered Huda's "homeland".
This year's theme - "Central Vietnam is steadfast, Tet is filled with happiness" - is like an affirmation of the resilient spirit of the Central region, while expressing the desire to add a support for people to firmly overcome challenges.
In fact, 2025 was a difficult year for the Central region when successive major storms and historic floods caused heavy damage. Faced with these impacts, Carlsberg Vietnam contributed 1.5 billion VND to support relief and recovery efforts in Hue and Da Nang, promptly sharing with affected families, helping to repair houses and gradually stabilize livelihoods.
That spirit of companionship continues to be extended during Tet 2026. In January 2026, more than 7,500 gifts were handed directly to people in Thanh Hoa, Nghe An, Ha Tinh, Quang Tri (including the former Quang Binh area), Hue, Da Nang (including the former Quang Nam area) and Quang Ngai. The program is implemented with close coordination of the Vietnam Fatherland Front Committee in localities, to ensure that Tet gifts reach the right people, the right families in need of support.
Mr. Andrew Khan - General Director of Carlsberg Vietnam - said that Tet is the most meaningful time of the year, associated with reunion, gratitude and new beginnings. According to him, a truly complete Tet season is only when everyone can feel fullness, especially families with many difficulties. Carlsberg Vietnam's commitment, therefore, lies not only in business operations, but also in efforts to create positive and sustainable values for the community.
Full Tet, Loving Tet" is one of Carlsberg Vietnam's typical community programs in the Central region. Over the past 10 years, the program has supported more than 75,000 households. In parallel with that, the business has also implemented many long-term initiatives such as the program "Unleashing clean water sources for the beloved Central region", providing more than 3.3 million m3 of clean water to nearly 9,500 households, contributing to improving the quality of life for about 40,000 people.
Not only bringing joy in the first days of the year, the program is also proof of the strong bond between Carlsberg Vietnam and the Central region - nurtured by trust, long-term companionship and sharing actions maintained through each Tet season.
