On March 9, Vice Chairman of the Provincial People's Committee Nguyen Thi Thanh Lich issued a document requesting departments, functional sectors and Pleiku Ward People's Committee to rectify and handle violations and inadequacies at "Cho Nho Night Street".
Accordingly, "Cho Nho Night Street" in Pleiku ward is organized to effectively exploit the night economy, create more tourism products, stimulate consumer demand, contribute to promoting the local image, increasing income for people and promoting the development of services - trade in the area.
This is a policy consistent with the orientation of developing the night economy, diversifying community cultural living spaces, and building a dynamic and friendly Pleiku city.
However, through reflections from people and information recorded on social networks, at the Paradise Beer Garden business establishment, performance activities appeared with content and forms that are not suitable for fine customs and traditions, causing offense in public space, affecting the cultural environment as well as the image of the province's tourist destination.

In addition, the organization of booths for buying and selling is still chaotic and lacks cultural characteristics. The Vice Chairman of the Provincial People's Committee requested the Department of Culture, Sports and Tourism to preside over and coordinate with the Provincial Police and Pleiku Ward People's Committee to inspect and review all art performance activities and entertainment activities in this area.
Functional agencies handle or advise competent authorities to strictly handle organizations and individuals organizing unlicensed performances, in violation of registered content, with offensive elements, contrary to fine customs and traditions according to legal regulations.
At the same time, guide and rectify street performance activities in a civilized direction, in accordance with the community cultural space and the province's tourism development orientation.
The Provincial Police strengthened inspections to ensure security and order in areas organizing nighttime economic activities; promptly detect, prevent and handle violations of legal regulations.
In order to ensure the development of the night economy in a civilized, healthy, and oriented direction; preserving cultural identity and the image of civilized, safe, and friendly tourist destinations...