On March 9, Son Tra Ward (Da Nang City) organized the launch of Son Tra Ward Identification and announced the "Son Tra 102" project, aiming to build a local image with its own identity, while spreading the unique cultural and historical values of this land.
At the event, Son Tra ward officially introduced the local brand identity, including the logo and slogan "Happy Community". According to the organizers, the construction of the identity aims to create a unique mark for Son Tra ward in the urban development process, and at the same time contribute to promoting the local image to people and tourists.
Son Tra ward's logo is designed in a modern thoi-shaped layout, with a stylized "ST" symbol, an abbreviation of Son Tra. Images in the logo show typical characteristics of the locality such as mountains and seas, a radar station on Son Tra peninsula, often called the "Indochinese God's Eye", and an ancient lighthouse. These details evoke the image of a coastal land rich in identity, a convergence of nature, history and community life.
The symbol of Son Tra ward is used in two main colors, green and blue, symbolizing forests and seas, for the harmony between nature and human life.
In addition, the logo can also be flexibly applied with many different colors such as: brown, white, red, orange... suitable for each activity and event of agencies and units, creating diversity and flexibility in practical application.
Along with the launch of the identity kit, Son Tra ward also announced the "Son Tra 102" project. This is a project aimed at collecting, researching and introducing landmarks, artifacts, stories, and typical imprints of Son Tra land.
The project is expected to contribute to connecting knowledge and community memories, arousing pride and responsibility to preserve local cultural values.
Speaking at the program, Mr. Dinh Vui, Chairman of Son Tra Ward People's Committee, said that the launch of Son Tra Ward Identification and the implementation of the "Son Tra 102" Project are specific steps to realize the spirit of Resolution 80-NQ/TW, making culture a foundation for sustainable development.
At the same time, contributing to building Son Tra into a locality rich in identity, dynamic and harmoniously developing between economy, culture and people.
