The story that functional agencies have verified and handled. But from this case, perhaps what is worth discussing is not the figure of 2.9 million VND/kg, but the two words "transparency". In fact, cowfish is not a common seafood. This is a type of fish with high value, low output and often appears in the menu of high-end seafood restaurants. Therefore, the price of several million VND per kilogram is not unprecedented in the market.
In business, the seller has the right to offer a price that they consider suitable for the value of the product. The buyer also has the right to choose to accept or refuse. That is the normal principle of a market economy.
However, that principle is only truly fair when buyers have full access to information before making a decision.
Not everyone who travels understands the prices of each type of seafood. Especially with rare fish or only appearing in some localities, many tourists have almost no basis to imagine the actual value of the dish.
Therefore, clearly listing prices is not only a legal requirement but also the responsibility of businesses to customers.
If the price list is placed in an easy-to-observe location, the prices are publicly transparent and customers agree to choose, then no matter how expensive the dish is, it is difficult to say that it is being "ripped off".
Conversely, if price information is not fully provided, or only discussed superficially verbally, customer dissatisfaction is entirely possible.
A noteworthy point in this case is that during the inspection process, functional agencies determined that the establishment violated regulations by not listing goods prices as prescribed.
This is the detail that caused the case to receive great attention from public opinion. Because in many cases, what makes tourists upset is not necessarily the amount to be paid, but the feeling that they do not know full information before paying.
For a tourist city like Nha Trang, each invoice in the service sector that causes controversy on social networks not only affects a business establishment but also affects the overall image of the destination.
In the social media era, a negative reflection can spread very quickly. Therefore, along with handling identified violations, it is more important to build a business culture based on transparency and customer respect.
