Cinema returns to community life
The screenings at the end of 2025 in hundreds of communes, wards and schools have created a special cultural mark. No more modern cinemas, "Red Rain" appears in schoolyards, village cultural houses; some places use LED screens, some places are just white screens, small speakers and a few hundred plastic chairs. But it is that rusticity that awakens the memory of mobile films of many generations.
From Lang Son to Hanoi, Ninh Binh, from Thai Nguyen to Ca Mau, each place has a different condition, but the common feeling is the warmth and cohesion. The applause, the sound of decline after the fighting scenes or the moment the whole community walks in the dark reminded many people of the atmosphere of watching collective films in the 7x'8x years.
More than 800 free screening locations have helped nearly 300,000 people - especially in remote areas - access the film, demonstrating Viettel's spirit of community service: bringing cinema and technology to everyone in the journey to enjoy culture.
An emotional historic classroom
Towards the 81st anniversary of the founding of the Vietnam People's Army, Da Phuc High School (Hanoi) organized an extracurricular film screening for nearly 2,000 students. Red Rain became a special historic learning hour no curriculum, no slide where history was felt with emotion.
Many students shared their emotions like Nguyen Van Thanh, grade 7: "This is the first time I have seen such a good Vietnamese film. I understand that in exchange for peace, it is the sacrifice of many Vietnamese people". As for Giang Thi Hiep, class 12B, she was moved: The film is a great lesson about responsibility and life ideals. Many students also share how to download the TV360 app to review together - proving that access to art education will bring efficiency.
Spreading cultural values to all community groups
The screenings are not only for the general audience but also for special groups. A school for blind children has sent a request to watch a film; even if they cannot see the images, they can still enjoy them with the sound, emotions and guidance of teachers. Viettel has responded with all its service spirit, bringing cinema to all situations.
In Nghe An, the screening at the War Invalids Nursing Center made many veterans choked up as they relived their youthful memories. In boarding schools for ethnic minorities, students in mountainous areas eagerly watch the film even though the equipment is still simple and somewhat rudimentary. And when the film ends, many people still linger to share family stories, war memories or lessons about patriotism - creating a truly community cultural space.
Some localities have even started to consider maintaining a community filmcasting model for major holidays, from the spreading effect that TV360's free-range "Red Rain" brings.
Cinema - a bridge of emotions between generations
The veterans stood up according to the reflection of those who were on the battlefield; stories about their teammates, about their years of fighting told right at the screening location - lessons that no book conveys fully.
Students in Tuyen Quang said that they remember him - the man who used to be in the army - and understood why he always taught to respect peace. In An Giang, a veteran emotionally said: "Seeing the Red Rain, I relive the memories of the war. I hope the film will be widely shown to spread the indomitable spirit.
When cinema returns to the community environment, it becomes a cultural fulcrum - connecting families, connecting generations, arousing national pride.
A cultural - educational model that can be replicated
The journey of "Red Rain" proves that the power of community culture does not come from luxury but from the ability to touch the hearts of viewers. Mobile exhibitions open up a way to learn history suitable for young people; at the same time, form a common cultural space created thanks to digital technology. With just a compact TV360 Box device, people anywhere can watch movies, discuss and connect.
In a busy lifestyle, this model reminds that the community still needs common spaces to listen, understand and share.
Red Rain and TV360 have aroused that. From a crowded schoolyard to a remote village, the film's journey continues to be written with beautiful stories about patriotism and civic responsibility.
From this success, TV360 will continue to bring many valuable programs, documentaries and educational content to students and local communities. Each screening is not only an entertainment experience but also an open classroom, connecting the community with common values where historical values are spread through technology.
