There is nothing like the first time. It is a unique experience that can never be repeated, and at the same time, it is a moment of new beginnings, new discoveries, and new opportunities.
Jung Ilwoo had a wonderful first experience during his first visit to Vietnam. The Korean actor shared, “This is one of my happiest trips ever”, and was “touched by the warm hearts, the appreciation of every moment and the willingness to share the joy of the Vietnamese people”.
More specifically, the actor of “Moon Embracing the Sun”, “Night Watchman”, “Haechi Era” felt more clearly the Vietnamese sentiment and culture when holding a bottle of cold Saigon Special Beer in his hand. “A special taste that is unforgettable from the first taste, and Saigon Special Beer is a special highlight for a special moment”, Jung Ilwoo said, “That is the reason why I returned to Vietnam this time, to join Special Night and share the first moments with you, and together create a unique and memorable experience for everyone”.
“Special Night - The Whole World Cheers For Your Special First Moment” with more than 1,000 participants is an event organized by Saigon Special Beer - a famous brand of Saigon Beer - Alcohol - Beverage Corporation (SABECO).
A high-class event to honor the first and memorable moments in life, the Special Night program brings consumers emotional experiences about friendship, personal achievements and the joy of enjoying international standard beer, which is brewed from Yakima hops combined with modern Dry Hopping brewing techniques.
Saigon Special Beer understands that every first moment is an opportunity to connect, to ignite dreams, to make a difference and to promise to open a new chapter for a wonderful journey. Therefore, with the message "Special Taste for Special Occasions", the Special Night event series provides a lively space for attendees to reminisce about memorable milestones in life, celebrating those moments through images and personal wishes on the event's LED screen.
As Jung Ilwoo said, Special Night was truly a unique experience. Here, besides sharing about the Korean actor’s first times, rapper BinZ performed “Special Night” for the first time, a song he composed specifically for special moments in life. The presence of Soobin Hoang Son, Vu, Trang Phap, Dustin Nguyen and DJ Woke Up further stirred up the atmosphere. All of this created an evening filled with emotions, joy and connection with Bia Saigon Special.
“Tonight’s event was born from the connection between our brand and consumers. I was very moved to see our products being so well received and playing a special role in the memories of many people. Jung Ilwoo is one of those people, who fell in love with both Vietnam and Bia Saigon Special,” said Ms. Patsy Lim, Deputy General Director of Marketing and Communications of SABECO.
After the first event in Hanoi, the next event with the theme “Special Night - The Whole World Cheers for Your Special Friendship” will take place in Vung Tau on November 23. “Special Night” is one of the important touch points to promote engagement with consumers, while affirming the commitment of SABECO and Bia Saigon brand in general in bringing high-quality products to consumers to consolidate the leading position of the enterprise in Vietnam, while enhancing the brand’s presence in the international market.
