In the context of the process of arranging the organizational structure, operating the local government at 2 levels and the rapid development of social networks directly affecting social ideology and psychology, propaganda work in Thanh Hoa is increasingly placing higher requirements on proactiveness, timeliness and persuasiveness.
From political theory education, press orientation, propaganda of major policies to the struggle to refute false and hostile information in cyberspace, the province's propaganda system has contributed to maintaining ideological stability, consolidating trust and creating consensus among cadres, party members, and people.
Proactively orienting from the grassroots level
One of the outstanding contributions of the Thanh Hoa Propaganda and Training sector recently is proactively grasping the ideological situation, advising and orienting information on major, complex issues that have a wide impact on people's lives.
According to the report at the conference summarizing propaganda and mass mobilization work in 2025, the propaganda and mass mobilization system from province to grassroots levels has promptly oriented ideology, creating consensus among cadres, party members and people when implementing major policies of the Party and State. Notably, the process of streamlining the organizational structure, arranging administrative units and operating the 2-level local government model.
This is a stage with many changes directly related to organizations, officials, administrative boundaries and methods of resolving procedures for people. If information is not provided fully and promptly, information gaps can easily become an environment that gives rise to suspicion or is exploited for distortion.
Through the system of reporters, propagandists, press agencies and forces doing propaganda work at the grassroots level, policies on arranging the apparatus are explained and propagated in association with the requirement to improve management efficiency and quality of service to the people. Ideological work, therefore, does not only stop at disseminating documents but also aims to answer concerns and create unity in awareness and action.
Right from 2024, Thanh Hoa's Propaganda and Training sector has been recognized for its pioneering role in ideological work, contributing to consolidating the spirit of solidarity, creating motivation among all classes of people and maintaining social stability.
After the Propaganda and Training Board and the Mass Mobilization Board were merged, the Provincial Party Committee's Propaganda and Training Board and Mass Mobilization Board continued to promote the strength of the system from the province to the grassroots level. This agency has advised on propaganda, mobilized cadres, party members and people to participate in the process of streamlining the apparatus, consolidating the organization and building a 2-level local government. Along with that, press orientation work is maintained through working sessions between the Provincial Party Committee's Propaganda and Training Board and Mass Mobilization Board, state management agencies, leaders, reporters of central press agencies operating in the area, press agencies in the province and the Provincial Journalists Association.
At monthly press conferences, press agencies have promptly and comprehensively informed about political, economic, social, defense, and security life; propagated the Party's viewpoints and guidelines, the State's laws, and the province's major policies.
Regular meetings and orientations help the press clearly identify the contents to focus on, and at the same time reflect arising issues in a constructive spirit. This is one of the important channels to bring official information to the people, limit information gaps and prevent widespread rumors.
In the field of culture, propaganda and education work contributes to propaganda, affirming that culture is the spiritual foundation of society; encouraging the preservation of identity, building a healthy cultural environment and promoting the good values of the people of Thanh land.
Through propaganda on studying and following Ho Chi Minh's ideology, ethics, and style, emulation movements and typical commendation activities, many good models and ways of doing things have been spread. In 2025, a collective and two individuals from Thanh Hoa were awarded Certificates of Merit from the Prime Minister for their outstanding achievements in studying and following Ho Chi Minh's ideology, ethics, and style.
Greening" positive information
The cyberspace is becoming an important front of ideological work. False, edited or distorted information can spread quickly, directly impacting the perception of a part of users, especially when related to complex and sensitive cases.
Faced with that reality, Steering Committee 35 of Thanh Hoa Provincial Party Committee has consolidated forces, maintained communication channels on Facebook, Zalo and established a team of collaborators to participate in the struggle to refute wrong and hostile views; and at the same time share and spread positive information on the online environment.
The standing agency of Steering Committee 35 also regularly orients the content and methods of struggle to Party organizations, the Fatherland Front, mass organizations and collaborators at the grassroots level. Information sharing and refutation organization are implemented in a unified and synchronous direction, limiting spontaneous or unfounded reactions.
This approach shows that ideological struggle is not just about removing or refuting bad and toxic information. More importantly, it is to proactively provide accurate information, spread positive stories, and use good information to gradually narrow the space for fake news and distorted arguments to exist.
In parallel with activities in cyberspace, Thanh Hoa focuses on professional development for forces working to protect ideological foundations. The Steering Committee of 35 provinces has organized many professional development conferences for delegates who are members and advisory and assisting forces of Steering Committee 35 at all levels.
Political competitions on protecting the Party's ideological foundation have also become a method of gathering intelligence and improving the ability to identify and refute wrong views.
In 2024, Thanh Hoa was awarded the "Excellent Collective" award and had 2 works winning the C prize at the Fourth Political Science Competition on Protecting the Ideological Foundation of the Party. By 2025, the province will continue to win the "Excellent Collective" award and 4 individual prizes at the national level competition.
At the provincial level, the 2025 contest is deployed to officials, party members, lecturers, union members, association members, students and people from all walks of life. Some localities organize grassroots-level contests, thereby expanding the force to participate in protecting the ideological foundation instead of considering this as a separate task of the propaganda agency.
The above results reflect a shift from professional struggle to building a widespread ideological battle. Each cadre, party member and citizen with the ability to verify information and identify distortion tricks will contribute to creating social "resistance" to bad and toxic information.
However, the requirements set for the Thanh Hoa Propaganda and Training sector are still very high. Provincial leaders believe that bad and toxic information on social media platforms is increasing, requiring the entire sector to focus on protecting the ideological foundation, proactively and promptly refuting distorted and anti-Party and State arguments.
To effectively implement this task, official information needs to be provided faster, easier to understand and closer to the issues that people are concerned about. Propaganda work also needs to continue to shift from one-way communication to dialogue, explanation and interaction; avoid rigid or general expressions.
The contributions of the Thanh Hoa Propaganda and Training sector in the past time have been shown not only through the number of conferences, documents or propaganda products, but more importantly, the ability to maintain the ideological battlefield, consolidate social consensus and connect the Party's policies with real life.
In the increasingly complex information struggle, truth, timeliness and persuasiveness are still the most important "weapons". When propaganda work closely follows the grassroots level, listens to the people and proactively solves ideological problems early and remotely, social trust will become a solid foundation for policies to go into life.
